Digital Growth
1 settimana fa
Global Pet Tech Business - Collaborate & lead the EU launch of Petlink EverywhereShape & create our digital pet ecosystem spanning H / W, services & subscriptionsVarious EU locations considered – Italy, Switzerland, UK ideal (Milan hybrid preferred) Guide the digital team on the areas that matter most - smarter performance across campaigns, pricing, funnels, and customer journeys.About Datamars PetLink PetLink is the leading global platform for pet reunification, trusted by millions of pet parents, vets, and animal shelters. Alongside its long-standing microchip and tag-based services, the team is buildingPetlink Everywhere a connected platform designed to bring lost pets home safely and expanding a digital ecosystem that blends hardware, services, and subscription products.We’re looking for aDigital Growth & Strategy Managerto help shape, execute, and accelerate this next chapter.An Insight to the Role Partner with the Head of Digital Channels and Retail Lead to own Petlink’s go-to-market and operational roadmap in Europe, including launches in Italy, Germany, and Spain.Set the digital performance framework across all Digital Pet products; analysing trends and metrics to refine strategy across H / W & subscription sales, churn, CAC, LTV, activation funnels, ratings, NPS, and platform experience.Suggest pricing models, monetization paths, bundling options, and funnel improvements to drive commercial growth.Ensure CRM journeys, paid campaigns, and digital channels align with performance targets.Work cross-functionally with Product, Tech, Customer Success, CRM and the wider digital team.Champion a test, learn, iterate mindset to improve performance across every step of the customer journey.Key Success Factors Collaborative, clear communicator with strong commercial judgement 6–8 years in digital growth, marketing strategy, or digital business leadership in B2CHands‑on experience with platforms, subscriptions, or connected devicesDeep command of growth metrics : CAC, LTV, churn, ARPU, activation, retentionAbility to turn data into action, strategy, and better experiencesFluency in English (Italian, Spanish, or German a strong plus)Bonus : experience in pet tech, health tech, IoT, consumer mobility, or similar ecosystemsWhat We Offer A rare opportunity to shape a high-impact platform from early stage to market leadershipA dual strategic / execution role with real ownership across Europe and the USInternational scope, hybrid flexibility, and entrepreneurial environmentGlobal career development in a growing market with huge potentialThe chance to help define the future of digital pet careLocation Various EU locations considered. Milan, Switzerland, or the UK preferred.All applications and CVs must be in English.#J-18808-Ljbffr
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