Junior Creative Strategist

Our client is a rapidly growing direct-to-consumer (D2C) company currently focused on health products that solve real-world problems . While their primary focus remains the health sector , long-term expansion into other markets and product categories may be considered in the future as new brands are launched.They are seeking a Junior Creative Strategist to join their global team and play a key role in developing high-performing ad creatives for their D2C brands. The successful candidate will collaborate closely with the Founder, Senior Creative Strategist, and video editors to conceptualize and produce compelling direct-response ad scripts.This is an excellent opportunity for someone with hands-on experience in ad creation who is eager to learn, grow, and build a long-term career in creative strategy within a performance-driven environment.Key ResponsibilitiesDevelop and write high-performing ad concepts and scripts for Meta (Facebook / Instagram) campaigns, ensuring each creative aligns with brand voice and performance goals.Analyze ad performance data (CTR, CPA, ROAS, etc.) to identify insights and use them to guide creative testing, iteration, and optimization.Conduct research on markets, audiences, and competitors to uncover messaging angles and trends that inspire new creative directions.Collaborate closely with the Senior Creative Strategist, video editors, and designers to turn ideas into high-quality, conversion-focused video ads.Participate in creative brainstorming sessions, contributing fresh, data-informed ideas and helping refine existing concepts for better performance.Stay up to date with social media trends, ad formats, and best practices, proactively suggesting new content styles or creative approaches.Maintain an organized creative workflow, including concept documentation, test tracking, and performance analysis for ongoing campaigns.Communicate clearly and proactively with the global team, ensuring smooth coordination across time zones and project deadlines.Required Qualifications1–2 years of relevant experience in creative strategy, advertising, or direct-response marketing (preferably in D2C or eCommerce).Proven experience creating or scripting ad concepts for digital campaigns.Basic understanding of direct-response marketing principles and ad performance metrics.Strong analytical mindset with the ability to interpret Meta ad data.Excellent command of English (written and spoken).Strong communication and teamwork skills.A proactive, curious, and growth-oriented mindset — motivated by learning and long-term development rather than short-term rewards.Nice to Have (Not Mandatory)Experience in health, wellness, or problem-solving consumer products.Background in creative or performance marketing agencies.Understanding of creative testing and iteration (A / B testing).Familiarity with video editing workflows or visual storytelling.What We OfferCompetitive base salary based on experience (please see indicative salary below)Performance-based bonus : 0.3% of profitable ad spend.A chance to grow with a newly built creative team and advance into senior roles.Close mentorship from experienced strategists and the Founder.Exposure to multiple D2C brands across various niches.Fully remote work with flexible hours and international team collaboration.#J-18808-Ljbffr