Trade Marketing Manager
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Founded in Milan in 2018, we have solidified our leadership in Europe through a strategic joint venture with Swiss Life Asset Management, accelerating the deployment of our operating model across the EMEA region.
Today, Planet Farmers thrive within a rapidly growing ecosystem, operating state-of-the-art facilities—such as our advanced production plant in Cirimido (Como)and delivering flagship products to the market, including our signature salad and pesto lines. Our commercial hub in London (UK) plays a pivotal role in expanding into new international markets.
This position is basedon Planet Farms Italia, the company operating in leading market commercialization, product delivery, and local operations.
Join us to drive the next generation of operations and commercial strategy in sustainable food infrastructure.
Position Overview
Job Title: Trade Marketing Manager
Reporting to: Chief Commercial Officer
Perimeter: Italy, UK, and Export Markets
Role Purpose
The Trade Marketing Manager owns the trade marketing agenda across all channels and markets, serving as the strategic connector between Sales and Brand/Marketing. This role is responsible for building promotional plans, measuring promotional ROI, and transforming sell-out and category data into compelling commercial arguments for retail partners.
Key Responsibilities
Trade Marketing & Promotional Planning: Build, maintain, and execute annual trade marketing plans and promotional calendars by country, channel, and customer, aligned with brand strategies and sales targets.
Promotional ROI & Budgeting: Design promotions as ROI-driven investments. Pre/post-evaluate mechanics and track customer trade spending to avoid margin leakage.
Sell-Out & Category Data Analytics: Manage sell-out data engines (NielsenIQ, Circana, retailer portals) to identify market opportunities across assortment, distribution, and shelf placement.
Commercial Support & JBPs: Develop selling stories, category arguments, and line review materials to support Country Sales Managers and Key
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