Strategic Marketing Manager
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Riferimento: JN
- Pubblicato il: Luogo: Lombardia, Italia, ITSalario: 65000
- 75000 /annoTipo di contratto: Tempo pienoAzienda: Michael PageConsulente: Giovanni IannucciStrategic Marketing ManagerPrestigiosa Multinazionale italiana
- Impianti PackagingAzienda Prestigiosa Multinazionale italiana
- Impianti PackagingOfferta Product Launches & Market Entry
- Own end-to-end strategic marketing planning for new products, services, and market segments
- Define positioning, pricing strategy and channel mix for each launch
- Coordinate cross-functional launch teams across Sales, Product, and OperationsBrand Positioning & Awareness
- Develop and maintain a consistent brand narrative aligned with strategic vision
- Oversee messaging frameworks, value propositions, and competitive differentiation
- Manage external agency relationships for creative and communications workDemand Generation & Growth
- Design and execute demand generation programmes across digital and physical channels
- Define KPIs and measurement frameworks to track pipeline contribution and ROI
- Identify and develop new growth opportunities through market intelligence and customer insightPricing & E-commerce Management
- Define and manage pricing strategies across product lines, ensuring alignment with market positioning and margin objectives
- Own the e-commerce platform strategy, roadmap, and day-to-day performance
- Collaborate with Product and IT teams to optimise the online customer journey, conversion, and revenue Competenze ed esperienza Must-Have
- 8+ years of experience in strategic marketing and strategy, or a related field
- Proven track record of leading successful product launches in B2B or industrial markets
- Hands-on experience managing an e-commerce platform and pricing in a commercial environment
- Strong analytical skills with the ability to translate data into actionable strategy
- Fluency in Italian and English
- Bachelor's degree in Marketing, Business, or a related disciplineNice-to-Have
- MBA or equivalent postgraduate qualification
- Experience in packaging, industrial, or manufacturing sectors
- Familiarity with both inbound and outbound marketing approaches
- Additional European languages Completa l'offerta Ottima opportunità di carriera.