Digital Campaign Specialist

1 settimana fa

Milan, Italia Lega Serie A A tempo pieno

Position Overview: We are seeking a talented and motivated Digital Advertising Specialist with 1-3 years of experience to join our team. The ideal candidate will have hands-on experience with Google Ad Manager, with a specific focus on managing digital adv campaigns. This role will involve working closely with clients to understand their objectives and executing campaigns that deliver measurable success. Key Responsibilities: • Campaign Management: Set up, manage, and optimize digital ad campaigns. • Client Collaboration: Work closely with clients to understand their marketing goals, develop tailored strategies, and provide ongoing support and insights. • Ad Trafficking: Handle all aspects of ad trafficking, including tagging, troubleshooting, and ensuring correct ad delivery. • Performance Analysis: Monitor campaign performance, analyze data, and generate reports with actionable insights to maximize ROI for clients. • Optimization: Continuously optimize campaigns through A/B testing, targeting refinements, and creative enhancements to meet and exceed client KPIs. • Collaboration: Coordinate with internal teams, including content creators and designers, to ensure cohesive campaign execution. • Industry Knowledge: Stay up-to-date with the latest trends, tools, and best practices in digital advertising, including on YouTube and Google Ad Manager. • Collaborate with internal teams and external partners to implement the Partner Sales Program. • Support in developing creative briefs, targeting strategies, and A/B testing. • Knowledge of Partner Sales Programs and the media advertising landscape. • Commercial Offers: Support in the redaction of commercial offers for clients, ensuring clarity and alignment with their objectives. Required Qualifications: • Experience: 1-3 years of hands-on experience managing digital campaigns. • Technical Skills: Strong understanding of ad trafficking, targeting, and optimization techniques on Google Ad Manager. • Analytical Skills: Proficiency in analyzing campaign performance data and using insights to optimize strategies. • Communication Skills: Excellent verbal and written communication skills, with the ability to explain complex concepts to clients and team members. • Attention to Detail: High level of accuracy and attention to detail in managing multiple campaigns simultaneously. • Problem-Solving: Ability to troubleshoot campaign issues and find creative solutions to achieve client goals. • Education: Bachelor’s degree in Marketing, Advertising, or a related field is preferred. • Must be proficient in using the MS Office Suite (Word, Excel, PowerPoint, Outlook) for day-to-day tasks. Preferred Qualifications: • Experience with additional digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads) is a plus. • Google Ads and YouTube Ads certifications. • Familiarity with programmatic advertising.

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