Creative Director

Our client, a fast-growing eCommerce company in the Health Care space is seeking a commercially minded Creative Director  to lead the creative function across our ecommerce business.

This role will own the complete creative direction of the brand across paid advertising, website and landing pages, email, organic social media, marketplaces, product launches, and other customer-facing channels.

The Creative Director will be responsible not only for maintaining a strong and consistent brand identity, but also for improving commercial performance. The primary objective of the role is to develop creative strategies and assets that increase conversion rates, improve advertising performance, strengthen customer engagement, and support profitable growth.

This is a hands-on leadership role for someone who can combine creative judgement, customer insight, performance data, and strong team management.

Key Outcomes

Improve Ecommerce Conversion Performance

• Develop creative strategies that improve conversion across paid media, websites, product pages, marketplaces, and email.
• Turn customer insights, performance data, and competitor research into clear briefs and testable concepts.
• Partner with ecommerce teams to improve client acquisition and conversion.
• Establish a structured process for creative testing and optimisation.

Lead Performance Creative Strategy

• Own creative strategy across paid social, video, display, and other acquisition channels.
• Build a consistent pipeline of concepts, hooks, angles, scripts, and formats.
• Ensure sufficient creative volume and variation for testing and scaling.
• Use performance data to identify, improve, and scale winning concepts.
• Balance direct-response effectiveness with strong brand presentation.

Strengthen Website and Product Pages Creatives

• Lead creative direction across the website, landing pages, collection pages, and product pages.
• Improve how product benefits, differentiation, use cases, and customer proof are communicated.
• Create clear visual and messaging hierarchies that make pages more persuasive.
• Collaborate with ecommerce, UX, development, copywriting, and CRO teams on improvements and testing.
• Ensure consistency between advertising and onsite customer experience.

Own Brand Creative Across All Channels

• Maintain a consistent creative direction across paid media, website, email, organic content, marketplaces, packaging, and launches.
• Develop practical brand guidelines that support quality, consistency, and speed.
• Ensure creative work reflects the brand's positioning, audience, and commercial goals.
• Raise the overall standard of design, copy, video, photography, and storytelling.
• Protect brand consistency while encouraging experimentation.

Build and Lead a High-Performing Creative Team

• Lead and develop designers, editors, creators, copywriters, freelancers, and agencies.
• Set clear responsibilities, quality standards, workflows, and performance expectations.
• Provide constructive feedback and support team development.
• Manage the balance between internal and external creative resources.
• Build a culture of accountability, speed, collaboration, and continuous improvement.

Improve Creative Operations and Output

• Build an efficient process from research and briefing through production, approval, launch, and iteration.
• Establish clear systems for priorities, deadlines, feedback, approvals, and asset management.
• Ensure projects are delivered on time and aligned with business priorities.
• Maintain an organised creative asset library.
• Improve output and efficiency while maintaining quality and brand consistency.
• Manage creative budgets and external resources effectively.

Lead Product Launch and Campaign Creative

• Develop creative strategies for product launches, promotions, seasonal campaigns, and major events.
• Translate product positioning into strong customer-facing concepts.
• Define clear messaging, creative direction, asset requirements, and channel execution.
• Coordinate creative production across paid media, website, email, marketplaces, and organic content.
• Review results and apply learnings to future campaigns.

Responsibilities

• Own the overall creative vision and execution across the ecommerce business.
• Translate company goals into clear creative priorities and plans.
• Develop quarterly and monthly