Analytics & Retail Media Manager, Southern Europe Hub (Roma, 62, IT)

Questa posizione è in Colgate-Palmolive

Il processo di selezione sarà interamente gestito Colgate-Palmolive.

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No Relocation Assistance Offered Job Number # - Roma, Lazio, Italy Who We Are Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all. The Analytics & Retail Media Manager is a strategic, data-driven manager responsible for defining, coordinating, and optimizing the retail media, digital campaigns, and media analytics roadmap across the Southern Europe Hub. This role connects advanced performance analytics with commercial media execution to drive brand growth and measurable business outcomes across the Colgate-Palmolive portfolio. Reporting directly to the Southern Europe Hub Digital leadership team, you will serve as the subject matter expert on media trends, consumer digital behavior, and performance analytics. You will partner closely with marketing, commercial, and European divisional teams to transform media investments into a high-performing competitive advantage across multiple markets.

Responsibilities

Retail Media Strategy & Execution

• Define and coordinate the overarching Retail Media, Digital Media, and Media Analytics strategy for the Southern Europe Hub, ensuring seamless alignment with brand objectives and guidelines.
• Lead and coordinate all Amazon Media activities across Hub markets, driving operational best practices and commercial performance.
• Own end-to-end Amazon media strategy, budget allocation, and ROAS optimization across the entire Amazon Ads suite, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Data Clean Room Capabilities (Amazon Marketing Cloud): Leverage Amazon Marketing Cloud (AMC) to move beyond basic last-click attribution.
• Act as the primary interface with the European regional team to seamlessly localize global and divisional media guidelines.

Performance Analytics & Campaign Optimization

• Coordinate the performance, integration, and execution of digital media campaigns, including Amazon Search & DSP, Paid Social.
• Leverage advanced data and media analytics, including attribution modeling and ROI analysis, to derive actionable insights and campaign optimizations.
• Establish standardized media performance metrics, frameworks, and visualization dashboards across the Hub to ensure data-driven decision-making.
• Turn media performance data into strategic growth recommendations that improve commercial conversion and brand equity.

Media Financials & Vendor Management

• Oversee, manage, and optimize a significant media budget allocated across multiple geographies and platforms to maximize return on investment (ROI).
• Lead relationships with media agencies, tech platforms, and external media partners, ensuring high-quality execution, accountability, and efficiency.
• Manage cross-functional project roadmaps simultaneously, ensuring all media activations meet strict deadlines, corporate quality standards, and budget compliance.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field.
• 3–4 years of experience in a media-focused role, with a proven track record across both digital performance media and retail media.
• Media Planning Expertise: Deep knowledge of developing and executing media campaigns on Amazon and digital performance channels.
• Analytical Capabilities: Advanced ability to gather, synthesize, and interpret media performance data, attribution modeling, and ROI metrics.
• Financial Acumen: Strong budget management skills with a proven ability to strategically allocate and optimize media spend across multiple markets.
• Communication & Influence: Excellent verbal and written communication skills with the ability to influence cross-functional stakeholders at all levels.
• Project Management & Drive: proven ability to manage multiple projects simultaneously, ta