Wellness CBIA Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. About the role: As a Wellness Insight Manager – Europe, you will contribute to brand strategy and support business growth by developing a deep understanding of consumers, experts, markets and competitors. In this role, you will combine data from multiple sources and work closely with cross-functional teams to translate insights into recommendations, inform innovation and support the development of brand narratives and marketing strategies. You will ensure that consumer perspectives are reflected throughout the brand lifecycle, supporting decision-making and helping to measure and optimise brand performance. Responsibilities:

• Deliver brand insights across consumer, expert, market and competitive areas to support strategic decisions on where and how to compete.
• Contribute to key brand foundations, including purpose, positioning, architecture and brand language, in collaboration with global teams.
• Develop and apply insights to identify growth opportunities and business challenges.
• Monitor wellness KPIs to track market performance, brand health and campaign effectiveness, recommending actions for improvement.
• Support brand innovation through concept testing, evaluation of claims and communication, and assessment of in-market launches.
• Act as a key contact for Stage Gate processes, providing insights on consumer needs, market potential and competitive context.
• Manage market research projects, ensuring quality and relevance of outputs.
• Manage budget and ensure effective use of resources.
• Partner with shopper insights teams to integrate shopper learnings into marketing activities.
• Translate data into clear and actionable insights and narratives for stakeholders.
• Gather feedback and continuously improve the quality and relevance of insights.

Requirements:

• Business understanding with experience translating insights into actionable recommendations.
• Knowledge of the wellness category and consumer behavior.
• Experience in insights and analytics, including advanced methodologies such as MMM, price elasticity and AI-based approaches.
• Ability to analyze large datasets and interpret complex information.
• Experience working in a matrix organization and collaborating with cross-functional teams.
• Communication skills with ability to translate data into clear insights.
• Analytical tools experience (e.g. data analysis, reporting tools).
• Familiarity with statistical tools (e.g. SPSS, R, Python) or data visualization tools (e.g. Power BI, Tableau) is an advantage.

EUR 56.481,00 - EUR 77.661,10 The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations. Compensation information is shared for the primary location of this role. Where the position is advertised with additional locations the compensation range will be discussed during the recruiting process. Job Posting End Date Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we