Lead Campaign Manager

DEADLINE FOR APPLICATIONS28 September :59 GMT 01:00 Central European Time (Rome)EEO STATEMENTWFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and / or expression, sexual orientation, religion or belief, HIV status or disability.ABOUT WFPThe World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change. At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFP’s values (Integrity, Collaboration, Commitment, Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves.To learn more about WFP visit our website and follow us on social media for the latest news.WHY JOIN WFPWFP is a 2020 Nobel Peace Prize Laureate. WFP offers a highly inclusive diverse and multicultural working environment. WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship and other programs as well as through internal mobility opportunities. A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe. We offer an attractive compensation package.POSITION TITLE : Lead Campaign ManagerORG UNIT : Private Sector Partnerships (PSP) Org. UnitDUTY STATION : RemoteCONTRACT TYPE : Regular ConsultantDURATION : 11 monthsLINE MANAGER / SUPERVISOR : Lauren JohnsonRef. : VA No. n / aORGANIZATIONAL CONTEXTThe Private Partnerships Division (PSP) is responsible for mobilizing resources from the private sector. PSP has developed an ambitious new strategy and our ambition is based on 2020 WFP reached 115 million people. Every day 5600 WFP-chartered trucks are on the road; 100 planes are in the air and 30 ships are at sea. Work as hard as we might through drought and floods, conflict and peace disasters, natural or man‑made the needs are immense and growing. 690 million people in the world suffer from chronic hunger. To get to a world with Zero Hunger faster WFP has significantly increased resources in recent years from donor governments. We are now investing in and grow private sector fundraising to reach more people.INDIVIDUAL FUNDRAISINGWFP currently has the fastest growing global individual fundraising programme with an annual income growing from $3m in FY19 to $26.3m in FY22. Our focus is a regular giving digital-first strategy working through a centralized global team recruiting supporters primarily through digital channels and building an outstanding supporter experience through a multi‑channel loyalty programme that aims to deliver a best‑in‑class donor experience. The programme now recruits donors in English, French, German, Spanish, Arabic and Korean and it delivers the supporter experience journeys through email, SMS, WhatsApp in/outbound telephone and Meta.PURPOSE OF THE ASSIGNMENTThe Lead Campaign Manager sits within the Global Supporter Acquisition Team: a team of eight people responsible for recruiting supporters primarily via paid media transnationally across English, French, Spanish, German, Korean and Arabic-speaking audiences. The core purpose of this role is to acquire new supporters via data‑driven fundraising campaigns within one or more of these language markets over which this role will have ownership. It is a cross‑disciplinary in nature requiring a combination of creative, analytical, technical, strategic and management skills. It is a senior role within the team responsible for managing budgets, managing agencies, deputising for the Team Lead and line‑managing at least 1x Campaign Coordinator.KEY RESPONSIBILITIESCampaign planning & forecastingDrive and develop financial forecasts and regular reforecasts for allocated language market(s)Propose the optimal allocation of spend across paid channels in allocated language market(s)Maintain a full pipeline of campaigns translated/localised as appropriate to maximise returnsCampaign content & creativeBrief content requirements and provide timely feedback on all content receivedProject‑manage and provide creative direction for the production of all visual creativeProduce high‑quality scripts, copy and landing pages as requiredEnsure campaign creative is based on past learnings and meets internal guidelinesMedia buying & analysisBuild launch and optimise campaigns in Meta and other ad platforms as requiredDesign, execute and analyse A/B experiments to inform targeting and creative strategiesPro‑actively analyse campaign performance to manage and optimise budgetsIdentify and explain under/over‑performance via analysis of metrics across the funnelOversee the work of external media agencies on campaigns in allocated language market(s)Celebrity fundraisingManage our external content agency to ensure a regular supply of celebrity contentManage the celebrity fundraising budget and its allocation across agencies and language marketsServe as the team’s focal point for celebrity risk assessments and GWA contentDevelop, maintain and oversee the team’s processes and best practices for celebrity fundraisingDevelop and execute strategies for nurturing relationships with key celebritiesDELIVERABLES AT THE END OF THE CONTRACTLanguage markets have delivered results in line with agreed fundraising targetsExcellent management of our external agencies is evident in the quality of their workA portfolio of highly relevant celebrity content has driven fundraising performanceQUALIFICATIONS AND EXPERIENCE REQUIREDEducationUniversity degree in a relevant discipline e.g. marketing, management, communications, international studies, humanities or social sciences.Work historyMinimum 5 years of work experience in digital fundraising of which at least 3 must include a strong focus on paid acquisition via Meta and Google. Experience in managing digital fundraising campaigns at an international level across multiple markets and languages. Fundraising experience within a UN agency preferably WFP. Experience in line‑managing and developing junior team members.Technical skillsDigital fundraising expertise with excellent knowledge of best practices, channels, creative, metrics, giving moments, sector and market trendsFinancial forecasting for paid media in the context of fundraising with the ability to determine the optimal split of investment across channelsAnalysis of paid media performance and fundraising metrics in TableauCampaign budget management and optimisation in ad platformsMeta Business Suite expertise especially Ads Manager and ExperimentsAssessing the quality and potential of content for fundraising creativeExpert understanding of digital marketing and fundraising metricsEffective copywriting for fundraising in various channels and formatsCreative briefing and direction for visual asset productionLine management and coaching of junior marketing/fundraising rolesManagement of external media and content agenciesSoft SkillsExcellent organisation and prioritisation skillsAnalytical skills and high attention to detailPeople‑oriented: a collaborative and supportive team playerHighly data‑driven and results‑drivenCreative thinker with a solutions‑oriented mindsetAble to thrive an international remote‑working environmentStrong stakeholder management and influencing skillsFlexible and adaptable to changeAvailable to work out of hours when requiredLanguagesExcellent command (C1 minimum) of written and spoken English. Proficiency (B1 minimum) in at least one of our other fundraising languages: French, German, Spanish, Korean or Arabic.WFP LEADERSHIP FRAMEWORKWFP Leadership Framework guides the common standards of behavior that guide HOW we work together to accomplish our mission.Click here to access WFP Leadership Framework.REASONABLE ACCOMMODATIONWFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation please contact:NO FEE DISCLAIMERThe United Nations does not charge any application processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the