Brand PR

Brand PR & Experiential Marketing Analyst About Barilla At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready‑made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.Are you ready to add your unique flavor to our journey?Job Purpose The Brand PR & Experiential Marketing Analyst supports Barilla’s business priorities by driving brand storytelling in earned media and delivering on key experiential touchpoints with media, creators, and consumers. This role builds relevancy for the brand and ensures consistent and premium brand experiences.This is a hybrid role based out of Northbrook, IL.Key Accountabilities Earned MediaSupport day-to-day strategic, integrated consumer PR programming across Bakery, Pasta and Condiments that generates key narratives, creating an always‑on approach to communication and coverageSteward cross functional integration with a variety of disciplines such as Brand, Media, Digital, R+D, and Shopper Marketing to ensure strategic linkage across a variety of communications initiatives, finding potential synergies and opportunities for integration and amplificationSupport influencer marketing as necessary, coordinating with PR agency and internal team to ensure flawless execution and an exceptional influencer experienceIdentify critical press relationships across targeted business, trade, local and consumer publicationsStoryline for unique pitch angles and agile opportunities to build credibility and relevance for the brandManage PR agency for expanded support across proactive storytellingStay informed on overarching business, culinary & R+D and marketing initiatives and advise on key opportunities for the organization that will create compelling storytellingWork across the marketing team and cross‑functionally to ensure all internal and external messaging are brand appropriate and mitigate any risk of negative coverageDevelop KPIs, establish and track results driving accountable growth in exposureExperiential MarketingLead priority experiential moments for the brand including Natural Products Expo West and key Formula 1 races delivering best in class brand experiencesSupport media and influencer focused events and in‑person experiencesResponsible for all facets of event planning from partner / vendor procurement to SOW development to design/look/feel, catering needs and onsite executionManage agency partners throughout planning and execution – including training brand ambassadors when neededWork closely with internal culinary team on recipe development/testing and key catering needsWork with legal and procurement on all contracting needsDevelop KPIs and report on results and learningsMust have strong project and time management skills given the need to support multiple projects at a timeOnsite staffing for key events requiredOther duties as assignedDesired Skills and BackgroundBachelor’s degree in Marketing, Public Relations, Communication, or related field2+ years of experience leading large‑scale events (serving 25,000+) to mid‑scale events (serving 5,000 – 20,000) and small‑scale eventsPublic Relations experience preferredProficient understanding of health codes with regard to food preparation & service, specifically in CaliforniaAstute ability to assess risk and design contingency effortsHighly proven problem‑solving skills with solid business judgmentExceptional regard for high‑quality standards, attention to detail, and ability to meet deadlinesProven negotiations skillsAbility to keep agencies tightly to task, prioritize, multi‑task, manage multiple/simultaneous workstreamsStrong interpersonal skills, verbal and written communications skills, both online and offline.Strong ability to work in teams and build good working relationships, but also work independentlyAbility to navigate ambiguous situationsConsumer Packaged Goods industry experience; passion for foodProficient MS Office (Microsoft Word; Advanced experience using Excel and PowerPoint, Outlook)Ability to travel up to 30-40%As of the date of this posting, the estimated pay range for this role is $75k-$85k plus eligibility to participate in the annual discretionary bonus plan. The actual pay for the position will be determined by various factors, including but not limited to job‑related experience, skills, education, location, and internal equity. This range may be subject to change over time.Barilla strives to provide you and your family with a wide range of benefit options to support your overall health and financial well‑being needs. This position qualifies for benefits that include medical, dental, and vision insurance, paid time off, a 401(K) plan with company match, life and disability plans, and an employee assistance program.Barilla is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law. Barilla America strives to make accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance complete the application process, please contact This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.#J-18808-Ljbffr