Paid Media Executive

20 ore fa

milan, lombardy, Italia Pubblicità / Marketing / Pubbliche relazioni Tempo pieno

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We're a global creative agency, with more than 1000 people in 16 offices around the world, 200+ here in our Milan's office. We deliver world-class creative campaigns and strategies based on social insights, for best-in-class brands.
At We Are Social we believe that teamwork and respect for everyone's contribution can lead to great results. We believe that flexibility and the ability to adapt to changes by taking advantage of opportunities is a fundamental characteristic for achieving success. And we also believe that always looking for new challenges and going beyond what is due is the right attitude to always do better.
In the Paid Media team, we bring creative ideas to life. We put them in front of the right audience at exactly the right time, transforming them into measurable assets through a data-driven approach that allows us to analyze results and optimize every euro spent. We are a curious and passionate group that loves to experiment, think outside the box, and challenge ourselves to build successful campaigns and tailor-made solutions for every client. Social media platforms are our main playground, but we also navigate other digital platforms and sometimes traditional media too, delivering high-impact campaigns for our clients.
We are looking for a Paid Media Executive with at least 2 years of experience and a genuine passion for media, ready to take direct responsibility for a client portfolio and contribute to the strategic development of campaigns. This role is designed for someone we want to guide on a growth path. We don't believe in micromanagement; we believe in developing our people within a structured and organized framework, providing the right tools to grow and become a technical point of reference for our clients.
Tasks of the job include
Client Portfolio Management: Direct and progressive responsibility for a set of clients, overseeing performance and ensuring goal achievement.
Operations: Implementation, activation, and daily monitoring of paid campaigns across major platforms (Meta, TikTok, Google, LinkedIn), including budget pacing control and continuous delivery optimization.
Strategic Development: Contributing to the definition of media strategies under the supervision of the BAU.
Data Analysis & Insights: In-depth analysis of campaign data using GA4 and ADV platforms, including the drafting and presentation of reports, as well as regular status updates.
Client Consulting: Managing client relationships as a technical and operational point of contact, presenting results and providing actionable recommendations.
Test & Learn: Running A/B tests on creatives and audiences using our existing frameworks, with Senior Team support on test design, and translating results into recommendations for the next flight.
Cross-Team Collaboration: Daily work alongside the

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