Director of Sales
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Job number:
- Develop, implement and continuously refine the hotel's integrated commercial strategy , on a total revenue perspective.
- Lead all Sales, Marketing, Digital Marketing, Public Relations and Business Development initiatives.
- Position Kimpton Villa Miramare Taormina as the preferred luxury lifestyle destination in Taormina and the wider Mediterranean market.
- Build commercial strategies aligned with the objectives of Kimpton Hotels & Restaurants and IHG Hotels & Resorts.
- Collaborate closely with the Director of Revenue Management to maximise Occupancy, ADR, RevPAR, Market Share and overall profitability.
- Develop annual and long‑term sales strategies across all market segments.
- Build and maintain strong relationships with luxury travel advisors, wholesale partners, destination management companies (DMCs), premium tour operators and corporate clients , in accordance with the distribution guidelines of IHG Hotels & Resorts.
- Lead negotiations for corporate agreements, preferred partnerships and RFP submissions.
- Drive leisure, luxury, strategic MICE and group business while optimising business mix.
- Identify new revenue opportunities and strategic partnerships.
- Represent the hotel during sales missions and international roadshows.
Marketing & Brand Positioning
- Develop and execute comprehensive marketing and communication strategies.
- Lead brand positioning initiatives that reinforce Kimpton's unique lifestyle identity.
- Manage digital marketing campaigns including SEO, SEM, paid media, content marketing, influencer partnerships and social media strategy.
- Oversee creative content, photography, video production and storytelling initiatives.
- Ensure brand consistency across all communication channels.
Public Relations
- Develop and execute strategic PR plans.
- Build relationships with international media, luxury travel journalists and influencers.
- Coordinate press trips, media events and hotel launch activities.
- Act as a brand ambassador, representing the hotel at national and international events including ILTM, Arabian Travel Market (ATM), WTM London, ITB Berlin and other relevant luxury travel events.
Distribution & Commercial Systems
- Optimise distribution strategies across all sales channels.
- Maintain strong knowledge of luxury booking platforms and preferred distribution channels.
- Drive direct business while optimising OTA performance and cost of acquisition.
- Utilise CRM platforms such as Salesforce, Delphi, Cvent and IHG commercial systems to maximise commercial performance.
Luxury Consortia & Partnerships
Develop and strengthen relationships with leading luxury travel networks including:
- Signature Travel Network
- Serandipians
- Internova Travel Group
- American Express Fine Hotels + Resorts
- Preferred partner programmes and other strategic luxury distribution channels.
Commercial Performance
Monitor and analyse key commercial performance indicators including:
- Occupancy
- ADR (Average Daily Rate)
- RevPAR
- Market Share
- GOP Contribution
- Customer Acquisition Cost
- Brand Awareness
- Digital Performance Metrics
- ROI on Marketing Investments
Develop strategic action plans based on performance analysis and market intelligence.
Leadership Responsibilities
- Build, lead and inspire a high‑performing Sales & Marketing team.
- Foster a culture of collaboration, accountability, innovation and excellence.
- Manage departmental budget, recruitment and employee engagement initiatives.
- Coach, mentor and develop team members to achieve exceptional performance.
- Promote an environment based on trust, respect and continuous improvement.
Candidate Profile
The successful candidate will possess:
- Extensive experience as Director of Sales & Marketing, Director of Commercial or Senior Commercial Leader within luxury five‑star hotels.
- Previous pre‑opening luxury hotel experience is highly desirable.
- Experience with IHG Hotels & Resorts or another international luxury hotel company is considered a strong advantage.
- Excellent written and spoken English and Italian.
- Comprehensive knowledge of the Italian luxury hospitality market and international luxury travel segments.
- Excellent understanding of the Taormina destination, Sicily and the wider Mediterranean luxury market.
- Proven success in developing and implement
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