Digital Marketing Strategist

Role Overview: Eligo eVoting is a leading digital voting platform used by universities, associations, professional bodies, and organizations to manage assemblies and elections securely and transparently. Eligo eVoting is part of Lumi Global, operating in over 15 countries as part of Lumi Global, international group specialized in governance and voting technology across 40+ markets. We're looking for a hands-on Digital Marketing Strategist & Analytics Lead to join our team. You'll plan, execute, and optimize digital marketing campaigns, using data to guide decisions and improve performance across channels. Using tools like HubSpot, Semrush, Google Analytics (and other Google Ads tools), you'll the full website positioning, data analytics and growth campaign. This role reports directly to the CEO and includes reporting to International Marketing. Responsibilities: SEO Strategy & Leadership · Define and execute SEO strategies to grow organic traffic, boost search engine rankings, and increase visibility of our multilingual website (Italian, English, Spanish and Portuguese). · Conduct keyword research, competitor analysis, and market assessments to identify growth opportunities. Oversee both on-page and off-page SEO, including technical audits, link-building, content optimization, site architecture, schema, plugin maintenance, and page speed improvements. Lead or mentor the SEO team, coordinating with cross-functional partners (content, web development, digital PR). · Monitor and analyze SEO performance via platforms like Google Analytics, Search Console, SEMrush and report regularly on KPIs and campaign effectiveness. · Adapt strategy in response to changes in algorithms or best practices, ensuring sustained competitive advantage. Technical SEO on WordPress & Elementor · Manage technical SEO directly in WordPress using Elementor and leading SEO plugins (e.g., Rank Math/Yoast), including configuration of meta tags, XML sitemaps, schema markup, and redirects. · Optimize site performance and Core Web Vitals by improving page speed, media compression, caching, and mobile responsiveness within the Elementor environment. · Maintain clean site architecture and crawlability by managing internal linking, fixing indexation issues, 404s, and canonicalization, and coordinating implementation with developers when needed. Oversee ongoing WordPress maintenance from an SEO perspective, including plugin updates, and redirect settings, and resolution of technical errors flagged in Google Search Console and other tools. HubSpot Marketing Automation & Workflow Management · Design and manage sophisticated automation workflows across HubSpot to support marketing, sales alignment, and customer success. · Setup and optimize workflow triggers, lead scoring, segmentation, and CRM data flows for lifecycle communications and lead nurturing. · Personalize interactions and automation touchpoints based on customer behavior and data, improving campaign reach and effectiveness. Data Analysis and Growth · Analyze key metrics (traffic, conversion rates, CAC, LTV) using Google Analytics, HubSpot, SEMrush and other analytics platforms to identify performance trends and optimization opportunities across all digital channels. · Design and execute data-driven growth strategies, including funnel analysis to identify drop-off points, A/B testing for conversion optimization, and audience segmentation to improve lead generation and customer acquisition. · Monitor campaign performance in real-time, track ROI and key KPIs, generate regular performance reports, and implement data-based adjustments to improve results and reduce acquisition costs. Requirements: - Experience: 3+ years – max 7 years in digital marketing, with expertise in campaign management (webinars, funnels, email campaigns) and marketing operations. Experience in internationalization is a plus. - Technical Skills: Proficiency in HubSpot, SEMrush (or equivalent), Google Analytics and other marketing technologies (CRM, automation tools). - Data-Driven Mindset: Strong ability to analyze campaign performance data and translate findings into strategic improvements. - Languages: Bilingual proficiency in English and Spanish is required; proficiency in Italian or Portuguese is a plus. Compensation and Benefits: - Salary: Annual gross salary based on experience. - Health Fund: Access to a comprehensive health fund benefit. - Learning & Development: Dedicated budget for training and professional growth opportunities. - Remote Work: Enjoy a fully remote role with flexibility to work from anywhere. - Innovative Environment: Join a forward-thinking team that values creativity, collaboration, and data-driven decision-making.