Programmatic Supply Specialist Milan, Italy

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:Create aOpenenvironment by Balancing People and Client Experiences and Cultivating Trust.LeadOptimisticallyby Championing Growth and Development to Mobilize the Enterprise.Role Summary and Impact As aProgrammatic Supply Specialist , you will be instrumental in optimizing our programmatic media buying strategies by building and nurturing relationships with key supply partners, including publishers, broadcasters, sales-houses, and SSPs. You will ensure access to high-quality, effective inventory across various programmatic channels, directly impacting campaign performance and WPP Media's market leadership. This role demands a proactive approach to sourcing and managing supply, contributing to a dynamic and innovative advertising ecosystem.Key ResponsibilitiesBuild, nurture, and serve as the primary contact for key supply partners to ensure a robust and high-quality programmatic inventory ecosystem.Create, manage, and continuously monitor programmatic deals across major DSPs (e.g., Xandr, DV360, TTD, Amazon) and various channels (CTV, DOOH, Audio, Digital), optimizing for performance and availability.Track and analyze supply delivery and platform quality, supporting campaign managers to maximize inventory effectiveness while collaborating on brand safety and media quality initiatives.Actively scout for new markets, formats, and commercial opportunities, supporting the compliant onboarding of new suppliers and contributing to the development of international supply.Coordinate closely with internal Investment, Trading, and senior teams on deal conditions, negotiations, and overall supply strategy, providing essential updates and insights.Manage financial processes related to media bookings, delivery tracking, reconciliation, and billing to ensure accuracy and operational efficiency.Requirements2‑4 years of experience in digital or offline advertising within media agencies, broadcasters, sales-houses, or media networks.Strong understanding of the advertising landscape, including key technologies and trends.Familiarity with sales house offerings (formats, buying models, pricing, volumes).Experience with main DSPs / buying platforms and methodologies.Experience in the AV landscape (particularly VOD and Addressable TV) or DOOH is a significant advantage.Excellent organizational and time‑management skills, with the ability to prioritize work effectively.Proven ability to establish and maintain effective relationships both internally and externally.Commercially minded, with a knack for recognizing new opportunities.Highly detail‑oriented and analytical, approaching problems and solutions in a logical, data‑driven manner.Proficient use of Excel (VLookups, Pivot tables).Proactive and adaptable mindset– Eager to learn, embraces new technologies and challenges, and contributes innovative solutions.Collaborative spirit– A strong team player who thrives in a dynamic, collective environment.Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees so they can do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.While we appreciate all applications received, only those candidates selected for an interview will be contacted.Please read our Privacy Notice for more information on how we process the information you provide.#J-18808-Ljbffr