Marketing Specialist EU

JOB DESCRIPTION Are you passionate about creating impactful marketing experiences that drive brand awareness and generate quality leads? Join our Global Marketing team as a Marketing Specialist  and take the lead on exciting EU regional marketing initiatives In this role, you will champion owned and paid events across Europe, craft compelling marketing content for customers and partners, and manage campaign messaging through email, social media, and newsletters. Your creativity, analytical mindset, and customer-focused approach will be key to delivering engaging exhibitions, summits, webinars, and other digital marketing activities that elevate our brand and commercial success. What You’ll Do Strategic Planning:  Collaborate with Marketing Communications Managers to design and execute a comprehensive event marketing strategy across Europe, maximizing reach and engagement through exhibitions, summits, webinars, and more. Content Creation:  Partner with digital marketing teams to develop impactful copy and communications for social media and email campaigns, highlighting the benefits of our solutions and enhancing brand equity. Brand Promotion:  Manage placement of paid and unpaid content in industry publications and on LinkedIn, working closely with product and management teams to maximize visibility and engagement. Distributor Communications:  Develop and implement targeted communication strategies for distributors through emails, webinars, and other channels to boost engagement and sales. Event Management:  Lead end-to-end event planning and execution, ensuring events are delivered on time, within budget, and to the highest quality. Collaborate with Commercial and Distribution teams on roadshows, open days, conferences, and supplier coordination. Lead Generation:  Drive acquisition of high-quality marketing-qualified leads and work closely with sales and business development to convert opportunities. Collaboration:  Work across teams and with external partners to ensure consistent brand messaging and successful event delivery. Market Intelligence:  Monitor industry trends and competitor activities in key regions (Nordics, Iberia, Italy, DACH, etc.) to inform strategies and innovate event approaches. Budget Oversight:  Manage marketing budgets effectively to optimize ROI. Reporting & Analytics:  Analyse campaign performance and provide insights to continuously improve marketing efforts. What We’re Looking For ·Planning and execution of events, expos, trade shows and/or conferences, and webinars. ·Marketing content generation, including impactful, memorable copy for email and social marketing. ·Managing agency and vendor relationships, especially on the creation of marketing materials. ·Project management and Channel Marketing. ·Track record of process improvement to drive ROI and market visibility. ·Fluency is English and Italian ·Flexibility to travel across Europe 20-40% of the year. ·Enthusiasm for working in a hybrid environment, splitting time between home and our Florence office. Why Join Us? ·Be part of a dynamic, global marketing team driving impactful campaigns across Europe. ·Opportunity to shape and execute innovative marketing strategies. ·Collaborative culture that values creativity, inclusion, and professional growth. ·Hybrid working model offering flexibility and work-life balance. ·Travel opportunities to exciting locations across Europe. Ready to fuel your passion with us? Apply today and help us elevate our brands across Europe#LI-CH1 WHO IS INVENCO by GVR Invenco by GVR is a dynamic and innovative force in the technology-driven retail solutions. Born from integrating groups within the Gilbarco Veeder-Root network and the strategic acquisition of technology companies worldwide, our foundation is built on tech expertise. With a diverse set of industry leaders including Orpak, Invenco, Insite360 & GVR, we have formed a network of excellence. Our team members are located in over 20 countries and we are proud of the global diversity of our teams. WHO IS VONTIER At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment. Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future. Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally. Together, let’s enable the way the world moves