B2C Product Manager

3 giorni fa

milano, lombardia, Italia BenQ Italy Business & Education Solutions Tempo pieno

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BenQ, world human technology leader and solutions provider aiming at elevating and enriching every aspect of business and consumers’ lives, is currently looking for a Product Manager B2C who will join the BenQ Italy Marketing Team based in Sesto S. Giovanni (Milano).

The B2C Product Manager is a commercially-driven role responsible for the full lifecycle management of BenQ's consumer product portfolio in Italy — spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories. The role bridges product strategy, ownership of our premium consumer portfolio lifecycle and e-commerce acceleration, acting as the interface between Italy market needs and BenQ European HQ.

While responsible for e-commerce performance across the full BenQ B2C portfolio (desktop monitors, B2C projectors, digital lifestyle accessories), this role carries a specialist focus on Projector and Home Cinema product lines — complementing the existing B2C team's strength in display and monitor categories.

This position requires a candidate who deeply understands the Italian consumer electronics landscape, is fluent in BenQ's product value propositions, and has a proven track record of growing brand visibility and sell-through in both retail and digital channels.

Product Lifecycle & Portfolio Management
Own the B2C product roadmap for Italy, including SKU selection, lifecycle planning, and phase-in/phase-out decisions aligned with European and Taiwan HQ direction.
Develop localised value propositions for each product line, translating global messaging into Italian market-relevant positioning.
Monitor competitive landscape and maintain a continuous competitive intelligence pipeline; provide regional HQ with market feedback and localisation requirements.
Coordinate product launch plans end-to-end: lead the go-to-market strategy, define and manage pricing and promotions, sell-in coordination with sales team, retailer briefing, and promotional calendar.
Provide accurate sales forecasts, minimizing stock-outs and managing product end-of-life transitions.
E-Commerce & Digital Channel Development
Lead BenQ Italy's e-commerce growth strategy across key omnichannel retailer platforms.
Manage and continuously optimise product listings: titles, descriptions, specifications, images and keyword strategy to maximise organic discoverability and conversion rate.
Own sponsored campaign management on key e-commerce sites and coordinate with digital marketing on Meta, Google, and comparison site placements.
Track and analyse e-commerce KPIs: traffic, conversion rate, buy-box win rate, ROAS, and category share; deliver monthly performance reports to management.
Identify and act on e-commerce white-space opportunities — new categories, bundles, exclusive SKUs, or subscription/trade-in models.
Support Business Development & Channel Expansion
Support the B2C BDM on the identification and engagement of new B2C retail and online partners to extend BenQ's distribution footprint in Italy.
Develop joint business plans with key

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