Senior Marketing Analyst | Data Scientist

At Hostelworld (Permanent), in Porto, Portugal Expires at: Remote policy: Full remote WHO YOU'LL WORK WITH Join a global company defined by innovation, collaboration, and professional growth. Our culture blends start-up energy with the maturity of a publicly listed business. We reward achievement and recognize the impact of our people. As Senior Marketing Analyst, you’ll be a pivotal member of the Marketing Analytics & Insights Team, reporting to the Head of Marketing Analytics and working closely with our Commercial Growth teams. You’ll collaborate across Technology, Product and Marketing to drive business objectives. A core responsibility for this role is to lead the analytics underpinning our “Marketing Mix Profitability & Allocation” initiative. You will play a key part in building the capability to identify our most and least profitable customer acquisition sources and optimally allocate marketing spend across web and social channels. WHAT YOU'LL DO Marketing Mix Profitability & AllocationLead the strategic allocation of marketing budgets by applying data-driven methodologies to maximize return on investment (ROI) across channels. Utilize advanced analytics, attribution modeling, and customer lifetime value (CLV) analysis to identify high-performing segments, optimize spend, and ensure resources are directed toward the most impactful campaigns and audiences. Champion incrementality as the gold standard of marketing measurement—design and interpret experiments to determine the true causal impact of marketing activities, ensuring budget decisions are based on what genuinely drives incremental growth. Continuously monitor market trends, campaign performance, and evolving customer behaviors to inform real-time budget adjustments, balancing proven tactics with innovative and experimental initiatives. Collaborate with cross-functional teams to align marketing investments with business objectives, leveraging insights to drive measurable growth, efficiency, and accountability in all marketing activities.Business Forecast ModellingBuild robust forecasting models to predict sales trends, customer behaviour, and market dynamics, ensuring accuracy and adaptability.Customer Clustering and SegmentationApply advanced analytics techniques to segment our customer base, analyse behaviour and demographics, and uncover actionable patterns.Data Analysis and ReportingAnalyse complex datasets to extract insights, prepare clear reports, and present findings to senior management, highlighting key trends and opportunities.Process Improvement & MentoringContinuously improve data collection and analysis processes, implement best practices, and mentor junior analysts in analytics excellence.Main requirements5+ years’ experience in marketing analytics, customer analytics, or data science roles. Deep expertise in marketing attribution, channel profitability analysis, and budget allocation modelling. Proven experience with multi-touch attribution, CLV modelling, CAC analysis, and incrementality measurement across digital channels. Strong commercial awareness and a drive to use data for tangible business outcomes. Advanced skills in statistical and mathematical modelling, with hands‑on experience in marketing analytics platforms and tools. Ability to manage large datasets (structured & unstructured) with accuracy and speed. Excellent communication and influencing skills, able to articulate complex analytics to senior managers and stakeholders. Experience with leading technologies: GCP, Snowflake, Tableau, Vertex AI, Airflow, DBT, Fivetran, Hightouch, Twilio Segment. Relentless curiosity, creative problem‑solving, and initiative. Process improvement and governance experience. Excellent storyboarding and presentational skills.Benefits & PerksCompetitive salary & benefits Enhanced annual leave plus 3 Wellbeing Days per year Paid family leave (maternity, paternity, surrogacy & adoption) Agile working (plus a Working from Abroad Policy) Support for your ongoing growth & development Inclusive people policies (sickness, menopause, compassionate and fertility leave) A chance to give back to your local community with 5 paid volunteering daysOUR BEHAVIOURSGrow others - We fundamentally believe that investing in growing others benefits everyone, whether it's helping them develop hard or soft skills. We want learning and growing to be part of our DNA to help makes us a better team, together. Master it - We are obsessed with our area of expertise and enjoy developing our skills. We rarely take things at face value; we investigate, interrogate, and always look for ‘the why,’ and wherever possible, we use data to find the best solution. Collaborate - We are in it together, for the tough stuff and the celebrations too. To achieve the best results, we need expertise from all areas of the organisation, and we wholeheartedly welcome diverse thinking. Adapt - We work fluidly, adapting to new information and the evolving environment while staying committed to our goals. Innovation and experimentation fuel our projects and we’re never afraid to pivot. Deliver - Our focus is always on the end result; we value outcomes over activity. We collaborate to deliver work at speed without dropping any of our other behaviours.We believe in talented and diverse teams that reflect the diversity of our customers and the communities in which we operate. Everyone brings different perspectives and experiences. We lay out the above requirements to guide applicants to the experiences that we believe will allow you to be successful in the role. If you don’t meet them all, please consider applying if you think you can still perform the role as described. #J-18808-Ljbffr