Group eRetail
2 giorni fa
remote, Italia
Coca-Cola HBC
Tempo pieno
Gratuito con email o Google
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Department: Trade Marketing, Insights and RGM Contract Type: Permanent We are looking for Group eRetail & FSA (Food Service Aggregators) Business Analyst who will lead data & insights for the rapidly growing stream of eRetail & FSA. IN THIS EXCITING ROLE YOU WILL:
- Help the business get a thorough understanding of eRetail & FSA performance and its drivers:
- Analyze customers' sell-in & sell-out on SKU level where available, reporting on country/customer/sub-channel level, as well as on category and brand level (vs LY, vs BP).
- Manage eRED (online Right Execution Daily) reporting and propose quick wins to close gaps.
- Connect sell-out & eRED performance to measure impact on our revenue growth.
- Work closely with other functions and external data suppliers to consolidate & evaluate all data available and connect these with Coca-Cola HBC reports (e.g., online market shares, shoppers and market data, trends).
- Evaluate promo and marketing initiatives based on input from BUs and propose best practices to scale up everywhere.
- Equip the business with latest market trends, identifying opportunities and risks:
- Analyze shopper segmentation, demographics, shopping, and consumption trends.
- Monitor and report on competition insights.
- Define unique e-Customer needs and requirements based on available data.
- Own and lead quality, up-to-date insights tool development & maintenance for the business:
- Collect all available data from e-Customers and make it actionable.
- Actively engage with all strategic digital projects, aiming to support and accelerate progress via analytics.
- Work in sync with the Data Insights and Analytics team to leverage all offline market and shopper information.
- Own Power BI tools, verifying all data uploads, ensuring reports work properly, and developing new features.
- Experience in data analytics with online environment understanding
- Experience in translating online sales data into suggestions/ actions commercial
- Analytical thinking
- Understanding of data impact on performance
- Connecting data with opportunities and defining recommendations on future planning
- Ability to collaborate across different levels and systems
- Ability to search for sources of information
- Experience in developing analytical tools and user-friendly insights reports (having experience in AI -enabled tools design is a plus)