MARTECH SOLUTION MANAGER

7 ore fa

giuliano di roma, Italia De’ Longhi Appliances S.r.l. A tempo pieno

Purpose : The MarTech Solution Manager role is the strategic backbone of our marketing data ecosystem — a unique hybrid of Strategist, Analyst, and Architect. You will be the driving force behind the marketing technology stack, bridging vision with technology to enable data-driven decision-making. This role is ideal for a proactive leader who thrives on navigating complex infrastructures and the cookieless landscape with creativity and confidence.MarTech LeadershipDesign, own, architect, optimize, and evolve the marketing technology stack with a focus on scalability, segmentation, acquisition, attribution, and customer lifetime value use cases.Oversee system integrations, API design, platform configurations, lifecycle maintenance, integrated dashboards, AI experimentation in strict adherence with governance standards.Develop robust data and analytics frameworks, informative dashboards, and comprehensive KPI measurement plans to track the performance of the MarTech stack and marketing programs.Troubleshoot technical and process issues, translating complex requirements into clear actions and communicating trade-offs across teams.Develop playbooks, documentation, and internal training to elevate MarTech literacy across teams and global markets.Help define business processes and guide teams in leveraging platforms to drive operational efficiency and marketing effectiveness.Lead technology evaluation and vendor selection aligning with key stakeholders and identifying opportunities for innovation and capability expansion.Qualifications & ExperienceMaster Degree in computer science, business informatics, information systems, digital marketing, data analytics or closely related fields.+7 years of experience in Data Strategy and Data AnalyticsProven expertise with DSP, CRM, DMP, CDP, GCP, dbt, Salesforce, Azure, Looker or similarStrong understanding of marketing ecosystems — audience segmentation, paid media, adtech, website analytics, identity solutions, data visualization, Apps.Expertise with APIs, machine learning, LLMs and Agentic AIExcellent client facing skills, with the ability to translate complex technical details into business valueKnowledge of privacy and compliance frameworks in a cookieless MarTech setupPreferable work experience within an agency, martech / adtech company or consultancyStrong oral and written communication skills (English a must, Italian a plus)We are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions.#J-18808-Ljbffr

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