Video Leader

1 giorno fa

Milan, Italia dentsu A tempo pieno

We’re looking for a Video Leader with deep expertise in TV and CTV planning to join our team in Milan. This is a senior role that requires a strategic thinker with strong technical knowledge of media planning and buying, and proven experience in supervising media assessment and audit processes. Job Description: The ideal candidate is a confident and highly organized professional with the ability to drive video campaign performance across both linear TV and Connected TV (CTV) platforms. You will lead the development and execution of video strategies, oversee media audits, and guide your team and clients through complex planning models with clarity and impact. Key Responsibilities  Strategic Campaign Leadership Develop and execute integrated TV and CTV planning strategies aligned with client objectives. Lead the planning and activation of video campaigns, ensuring effective delivery across cost, time, and quality dimensions. Analyze performance across platforms and apply strategic insights to exceed expectations and drive measurable results.  Media Assessment & Audit Supervision Supervise and manage the full process of media audits and assessments , ensuring alignment with industry standards and client KPIs. Collaborate with external auditors (e.g., Nielsen, Auditel) to validate delivery and performance metrics, and translate findings into actionable recommendations. Guarantee transparency and accountability across all campaign evaluations.  Team Enablement & Cross-Functional Collaboration Empower and support team members with deep knowledge of TV/CTV measurement, planning methodologies, and attribution models . Facilitate best-in-class execution by providing strategic guidance and access to key tools and resources. Work closely with internal departments and external partners to optimize workflow and campaign outcomes.  Client Partnership & Business Growth Act as a strategic advisor to clients, understanding their business needs and guiding them on effective video-first strategies . Deliver performance reports and actionable insights that turn data into growth opportunities. Identify and proactively address potential risks or gaps in media execution.  Innovation & ProcessOptimization Contribute to the evolution of TV+CTV strategies, keeping up with trends in addressable TV, streaming, targeting, and audience segmentation . Drive internal process improvements to enhance operational efficiency and media effectiveness. Optimize resource planning and team allocation for maximum impact on campaign delivery. Qualifications & Expertise 6+ years of experience in video media planning and buying , with strong focus on linear TV and CTV ecosystems . Strong expertise in TV/CTV metrics, delivery models, and planning rules (e.g., GRPs, reach/frequency models, incremental reach). Proven experience managing media audits , assessment reports, and external validation processes. Advanced proficiency with media tools such as Kubik, AQX, Arianna, MCS . Solid analytical skills with the ability to interpret data and apply it strategically. Excellent communication and presentation skills in both English and Italian . Leadership Attributes Strategic mindset with the ability to influence decision-making at all levels. High attention to detail and a structured, results-oriented work ethic. Collaborative spirit and strong interpersonal skills. Proactive, independent, and accountable in driving top-tier outcomes.

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