Marketing Manager
5 giorni fa
Marketing Manager – Regional Sales & Marketing We are seeking a Marketing Manager to lead regional sales and marketing initiatives. This role involves driving promotional activities, supporting product positioning, and ensuring consistent brand communication across channels. You’ll manage digital campaigns, training programs, and local events, while analyzing customer feedback and optimizing performance. Your Impact Conceives and implements all sales and marketing promotional activities in the region. Ensures continuous, market‑adapted product argumentation across all channels for Field Retail Managers, Product Specialists, and dealer salesmen. Supports Marketing Communication in developing B2B2C brand communication and ensures consistent cross‑media implementation for a unified presence. Actively involved in creating and regionally implementing digital campaigns, including success reviews. Adapts and implements marketing training concepts to suit regional needs. Defines and executes local Sales & Marketing training via Sales Engineers. Plans and supports local DEMO activities for product launches, fairs, and field days. Analyzes customer satisfaction surveys (NPS) and initiates actions to improve results. Plans and reviews regional Advertising & Sales Promotion budgets in coordination with MC. Acts as the regional interface for Digital Transformation Programs, implementing digital sales processes (lead to order) and system landscape. Manages lead capturing during trade fairs, events, and dealer days. Initiates communication and sales campaigns based on KPIs to fill the sales funnel. Ensures a consistent dealer and customer master database. Holds professional and disciplinary responsibility for subordinate A&SP Managers and Sales Engineers, including task planning, development, motivation, and performance assessment. Serves as the first escalation point for team discrepancies. Professionally oversees Field Retail Managers and Product Specialists, coordinating retail topics region‑wide and aligning with local business managers. Your Experience And Qualification Previous marketing experience preferred, ideally within agricultural, grounds care, or similar equipment industries. Sales or business development experience is a strong advantage. Ideally educated in Agricultural Business Management, Economics, or Marketing. Solid understanding of the agricultural machinery business. Strong organizational skills and ability to manage multiple priorities. Excellent oral and written communication skills. Strong numeracy and analytical capabilities. Demonstrated business and commercial acumen. Proven ability to work effectively as part of a team. Collaborative mindset with a focus on shared goals and outcomes. Fluent in English; Spanish language skills are a plus. Willingness and availability to travel up to 50%. Your Benefits Attractive, fair remuneration including participation in our bonus scheme. Balance of work, family and free time due to flexible working time. Private health insurance with partial coverage of medical expenses. Canteen with meal allowance. Your Workplace You will work with your wonderful colleagues 3 days onsite from our Breganze site and 2 days work from home. We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives. Join our extraordinary team today and apply now #J-18808-Ljbffr
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