Global Employer Brand Manager of Digital Activation and Channels
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As part of ABB's Global Talent Attraction, you will shape how ABB's Employer Brand comes to life worldwide, translating the EVP into engaging digital experiences. You will oversee activation, content strategy, and performance measurement across global campaigns, collaborating with cross-functional partners. This role blends strategic thinking with hands-on execution to attract talent at scale. You will help drive a measurable employer brand program that supports ABB’s global mission to run what runs the world.
Responsabilità Shape annual Employer Brand priorities with global stakeholders
Oversee global digital and social activation across campaigns and talent initiatives
Translate EVP and concepts into channel-specific activation plans; extend priorities via the career site and local activation
Own digital performance and insights; define and track KPIs across reach, engagement, traffic, and campaign effectiveness
Collaborate with Employer Brand, Talent Acquisition, Communications, and agencies to align activation across markets
Manage editorial calendar and content distribution for employer brand initiatives
Lead data-driven decisions to scale, optimize, or discontinue activities
Requisiti fondamentali Solid experience in Employer Branding, recruitment marketing, digital marketing, or related field
Experience developing and activating digital/social campaigns in global or complex organizations
Strong skills in content activation, social channels, paid media, organic amplification, and audience engagement
Deep experience with data, analytics, and performance insights to guide decisions
Interest in storytelling with the ability to balance strategic thinking and practical execution
Effective collaboration and stakeholder management across functions, markets, agencies, and senior stakeholders
Proficient English in a global business environment
Curiosity
Professional judgment
Collaboration
Content activation
Social media management
Paid media
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