Product Marketing Specialist Product Line Secondary for BL Switchgear

1 giorno fa

bergamo, lombardy, Italia Experteer Italy Tempo pieno
Product Marketing Specialist Product Line Secondary for BL Switchgear
Specialista Senior / Project Manager
In this role, you will drive market and profitability analyses to support the Global Secondary Switchgear Product Marketing team, focusing on gas- and air-insulated products. You’ll collaborate with factories and sales units to implement strategic marketing initiatives and grow the business across Regions/Countries. You will propagate value propositions and drive customer-centric initiatives within the organization, contributing to global product marketing content and portfolio strategies. This is a global, hybrid role with Europe as a preferred location to ensure strong stakeholder collaboration.
Conduct market analyses to identify growth opportunities and support strategic decisions
Contribute to business plans for new product developments or homologations
Manage global demand monitoring and allocation via Power BI dashboards and cross-factory data coordination
Maintain and consolidate the global pipeline and align stakeholders across key countries
Support development of product marketing content and strategic messaging for internal/external communications
Collaborate with channel partners (OEMs, Panel Builders, Distributors) on portfolio strategies
Strong track record in marketing innovation and staying ahead of industry trends
Degree in mechanical, electrical or management engineering with business experience in switchgear or electrical components
Customer focus across multiple countries, markets or products
Collaborative mindset with cross-functional teamwork across the organization
Independent, mature, self-motivated, fast learner, adaptable with good listening skills
Empathic, strong communication skills to drive topics with stakeholders
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