Social & Content Analyst

1 settimana fa

Via Milano, Italia Lepub | Powered By Publicis Italy A tempo pieno

Descrizione dell’azienda Publicis Groupe : win in the platform world LePub is part of Publicis Groupe, the world’s third largest communications group. What can we do as Publicis Groupe? Known for its world‑renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world. And what makes us unique? A Connecting Company, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - Power of One About LePub You can either adapt to change, ignore it or lead it. What are you going to choose? Mission : We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead the Change. The one constant in this world is change. You can either adapt to it, ignore it, or lead it. Lead the Change is both our mission and our call to action. It speaks to our entrepreneurial spirit and our roots as an agency. It defines the way we think about brands, ideas and relationships, and it’s alive in our work. Publicis Worldwide is a global creative. Panoramica About The Role We’re looking for a hands‑on, data‑driven professional who can own the measurement strategy for our clients and transform social and content performance data into actionable insights. You will define and lead, in partnership with the Content Strategy Director and Content Managers, the measurement approach across all social touchpoints, setting KPIs, building dashboards, analyzing performance, and translating numbers into clear recommendations that fuel creative, strategic, and business decisions. Sitting at the intersection of data, content, and strategy, you will play a pivotal role in ensuring our clients’ campaigns deliver maximum impact. Key Responsibilities Analytics & ReportingAnalyze social and influencer campaigns (organic & paid) across platforms, focusing on KPIs tied to campaign objectives. Develop clear, insightful reports and dashboards that communicate performance trends and drive action. Conduct sentiment analysis via tools like Sprinklr (or similar).Strategic Insights & RecommendationsTranslate complex datasets into clear, strategic insights for media planners, creatives, strategists, and clients. Present findings in a compelling, business‑focused narrative to senior stakeholders. Partner with platform teams and vendors to design brand lift, conversion lift, and store traffic analyses.Optimization & ExperimentationPropose and manage A/B and multivariate tests to evaluate creative effectiveness, audience performance, and media mix impact. Provide actionable optimization strategies based on test results and learnings.Cross‑Functional CollaborationAct as the bridge between analytics, strategy, creative, and

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