National Field Sales Manager

21 ore fa

alba, piemonte, Italia Ferrero Tempo pieno

About the Role

In this role, you are the lead the national sales strategy and execution for Ferrero Ithemba's portfolio to achieve ambitious volume, revenue, market share, and profitability targets. You are responsible for dirving end-to-end sales performance across all channels (modern trade, general trade/independent retail, wholesale, convenience, e-commerce, and impulse) by effectively managing internal teams and closely collaborating with outsourced sales and merchandising agencies. Reporting to the country sales manager and trade marketing manager (matrix structure), you ensure perfect store execution, strong distributor relationships, and alignment with Ferrero's premium brand positioning in a competitive confectionery/FMCG market.

About the Role

In this role, you are the lead the national sales strategy and execution for Ferrero Ithemba's portfolio to achieve ambitious volume, revenue, market share, and profitability targets. You are responsible for dirving end-to-end sales performance across all channels (modern trade, general trade/independent retail, wholesale, convenience, e-commerce, and impulse) by effectively managing internal teams and closely collaborating with outsourced sales and merchandising agencies. Reporting to the country sales manager and trade marketing manager (matrix structure), you ensure perfect store execution, strong distributor relationships, and alignment with Ferrero's premium brand positioning in a competitive confectionery/FMCG market.

Main Responsibilities

Strategic Sales Leadership And Planning

  • Develop and implement the national sales strategy, annual business plan in alignment with company objectives, seasonal peaks and market dynamics.
  • Set and achieve national sales targets (volume, value, distribution, visibility) by channel, region, and customer.
  • Lead forecasting, budgeting (P&L ownership for sales), and resource allocation to optimize ROI.

Team And Agency Management

  • Lead, motivate, and develop teams as per people processes complying with line manager standards
  • Manage performance of outsourced agencies (PFM, Market Max, Trilink, FG Knights): set KPIs, conduct regular reviews, joint business planning, incentive alignment, and ensure high-quality execution of sales calls, merchandising, activations, and promotions.
  • Oversee agency contracts, compliance, training, and continuous improvement.

Channel And Customer Management

  • Drive sales and volume growth.
  • Support