Brand Manager – Digital Content
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As Digital Brand Manager at Haier Europe, you will steer the consumer brand strategy for Europe in a digital-first, media-driven ecosystem. You will shape brand thinking, produce digital assets, and coordinate cross-market execution with internal teams and external agencies. The role combines brand management with content production and performance analytics to drive familiarity, consideration, and sell-out. You will work closely with cross-functional partners to deliver cohesive, data-informed brand experiences at scale.
Responsabilità Deploy a consistent, consumer-relevant Brand strategy across Local Markets and Product Lines
Translate strategy into digital-native creative concepts in collaboration with HQ
Lead production of brand assets and cross-category digital content, ensuring coherence across concepts, media, and execution
Manage planning and execution from concept to delivery, including Shooting Coordinator
Coordinate with internal teams to ensure integrated brand execution across touchpoints
Lead Creative Agencies and plan content production aligned with local market needs
Monitor data, insights, and performance metrics (including ROI) to optimize impact
Foster a contemporary, digital-savvy, data-informed brand culture
Requisiti fondamentali Deep understanding of media and digital media planning
Digital-first mindset with expertise in digital channels and innovation
Hands-on experience with digital formats, content production, and coordinating multiple agencies
University degree
Consolidated Brand/Marketing Management experience with digital content execution
Experience managing and growing junior resources
Italian language proficiency and fluent English (written and spoken)
Cross-functional collaboration
Pragmatic and execution-oriented
Proactive and self-driven
Analytical mindset with ability to translate data into action
Experience with content production and campaign execution
Ability to interpret consumer insights for action
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