Performance Media
1 settimana fa
Performance Media & Analytics Specialist Acqua di Parma, where timeless craft meets vibrant spirit. MISSION & RESPONSIBILITIES Within the E-Commerce & CRM Team reporting to the person in charge of the Data Media & Analytics area, the Performance Media and Analytics Specialist will be responsible for driving growth and optimizing return on ad spend through expert analysis, execution, and optimization of paid media campaigns across key performance channels, with a focus on Google Ads, Affiliate Marketing, and Retargeting. This hands‑on role requires a strong analytical mindset, proficiency in performance media platforms, and the ability to translate data insights into actionable strategies. The Specialist will also lead, coordinate, and challenge external agencies, collaborating closely with the broader marketing team to ensure full‑funnel alignment. The main responsibilities are:Lead the relationship with external agencies managing Google Ads, Affiliate Marketing, and Retargeting campaigns, providing strategic direction, proactive performance analysis, and constructive feedback to ensure alignment with business goals, platform best practices, and optimized results. Drive revenue growth by closely monitoring and optimizing key business KPIs (traffic, conversion rate, AOV, …), providing actionable insights and recommendations to stakeholders and agencies, and challenging agencies to develop and implement innovative strategies and tactics, promoting a culture of continuous improvement. Implement and maintain tracking and analytics solutions (e.g., Google Analytics) to ensure accurate data collection, attribution, and reporting, while also monitoring market trends, innovations in performance media, and competitor activity to identify opportunities for growth and optimization. Collaborate closely with the broader marketing team to ensure consistent messaging and alignment across the entire marketing funnel, from initial awareness to conversion and retention, and develop/present data‑driven insights and recommendations to the marketing team and management, highlighting key trends, agency performance, and opportunities for improvement. Suggest, implement, and analyze A/B tests to improve campaign performance, ensuring agency involvement and contribution.REQUIREMENTSProven experience in end-to-end campaign management, from strategy development to hands‑on execution and optimization. Strong working knowledge of marketing and analytics tools and technologies (e.g., Google Analytics, Google Ads, affiliate marketing platforms, tag management systems). Excellent analytical and problem‑solving skills, with the ability to translate data into actionable recommendations. Experience within the beauty, luxury, or FMCG, particularly with eCommerce/DTC brands and direct contact with Media agency and with US/APAC markets would be considered a plus. Strong aptitude for analytics and a natural affinity for numbers, along with proficiency in Microsoft Excel and Google Analytics. Collaborative and communicative approach with excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines. Excellent knowledge of written and spoken English is crucial.Candidates are invited to read the privacy policy pursuant to art. 13 of the General Data Protection Regulation n. 2016/679 (GDPR) available at the following link: Seniority level: Entry level Employment type: Contract Job function: Retail Luxury Goods and Jewelry #J-18808-Ljbffr
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Performance Media
2 settimane fa
Rome, Italia Altro A tempo pienoPerformance Media & Analytics SpecialistAcqua di Parma, where timeless craft meets vibrant spirit.MISSION & RESPONSIBILITIESWithin the E-Commerce & CRM Team reporting to the person in charge of the Data Media & Analytics area, the Performance Media and Analytics Specialist will be responsible for driving growth and optimizing return on ad spend through...
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Entry-Level Performance Media
2 settimane fa
Rome, Italia Altro A tempo pienoA leading luxury brand is seeking a Performance Media & Analytics Specialist to enhance growth through effective media strategies. The role involves managing external agency relationships, analyzing campaign performance, and collaborating with the marketing team. Candidates must demonstrate strong analytical skills, hands-on experience with Google Ads and...
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Growth-Driven Performance Media
7 giorni fa
Rome, Italia Acqua di Parma A tempo pienoA prestigious luxury brand is seeking a Performance Media and Analytics Specialist to drive growth and optimize advertising strategies. In this hands-on role, you'll manage paid media campaigns across Google Ads, Affiliate Marketing, and Retargeting. Your analytical insights will guide strategic decisions, enhance campaign performance, and ensure alignment...
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Performance Manager
2 settimane fa
Rome, Italia Altro A tempo pienoChi siamoSiamo Mediaplus, agenzia media e di marketing digitale del gruppo Serviceplan, il più grande network indipendente in Europa. Lavoriamo come partner strategico dei nostri clienti, integrando media, dati e creatività per costruire performance solide e brand di lungo periodo.Per un importante brand internazionale del settore fashion & luxury stiamo...
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Performance Manager
2 settimane fa
Rome, Italia Altro A tempo pienoChi siamo Siamo Mediaplus, agenzia media e di marketing digitale del gruppo Serviceplan, il più grande network indipendente in Europa. Lavoriamo come partner strategico dei nostri clienti, integrando media, dati e creatività per costruire performance solide e brand di lungo periodo.Per un importante brand internazionale del settore fashion & luxury stiamo...
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Performance Manager
2 settimane fa
Rome, Italia Altro A tempo pienoChi siamoSiamo Mediaplus, agenzia media e di marketing digitale del gruppo Serviceplan, il più grande network indipendente in Europa. Lavoriamo come partner strategico dei nostri clienti, integrando media, dati e creatività per costruire performance solide e brand di lungo periodo.RuoloLa figura sarà il punto di riferimento principale del cliente nonché...
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Media buyer
2 settimane fa
Rome, Italia Altro A tempo pienoMEDIA BUYER — GoogleMetaTikTok | NOW DiplomaNOW Diploma è una ed-tech in forte crescita che sta digitalizzando il percorso verso il diploma e la formazione professionale. Aiutiamo ogni anno migliaia di studenti e stiamo ampliando i nostri team di performance marketing.Cerchiamo un / una Media Buyer con esperienza multichannel e forte mentalità...
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Performance Media Buyer — Google, Meta
2 settimane fa
Rome, Italia Altro A tempo pienoUna azienda di ed-tech in crescita cerca un Media Buyer in Italia per gestire campagne pubblicitarie su Google, Meta e TikTok. Il candidato ideale ha esperienza diretta in media buying e una mentalità data-driven, capace di ottimizzare budget e testare nuove audience. L'offerta prevede un contratto full-time, un compenso di 1.800 € OTE (fisso + bonus) e...
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Media buyer
1 settimana fa
Rome, Italia FunnelConsulting A tempo pienoA differenza delle normali Agenzie di Marketing, Funnel Consulting è una società che applica su di sé ogni strategia prima di proporla ai propri clienti.Le nostre strategie si basano sulla misurabilità e sull’utilizzo scrupoloso dei Sales Funnel, evitando le classiche campagne pubblicitarie.Ogni attività è guidata dai dati, orientata ai risultati e...
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Media buyer
7 giorni fa
Rome, Italia FunnelConsulting A tempo pienoA differenza delle normali Agenzie di Marketing, Funnel Consulting è una società che applica su di sé ogni strategia prima di proporla ai propri clienti.Le nostre strategie si basano sulla misurabilità e sull’utilizzo scrupoloso dei Sales Funnel, evitando le classiche campagne pubblicitarie.Ogni attività è guidata dai dati, orientata ai risultati e...
