Trade Marketing

Relocation Assistance Offered Within Country
Job Number # - Roma, Lazio, Italy
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

The Trade Marketing (Channel Manager) Pharma  role at Colgate-Palmolive focuses on implementing omnichannel business plans for the Pharma channel, ensuring with CD Team an alignment with brand strategies and the "5Ps" to grow market share and build brand equity into the channel. This position involves extensive cross-functional collaboration and customer relationship management, including Marketing, eCommerce, CS&L, Insights/Analytics and Finance in order to ensure flawless execution. The role reports to the Sr Mgr Retail Environment . 

Principal Duties and Responsibilities 

• Planning & Execution : Develop and monitor 5P plans  (Product, Placement, Price, Promotion, POP, and Availability), coordinate promotional events, and manage product assortment to ensure correct portfolio for the Pharma channel compared to Mass Market. Ensure best in class implementation at store in coordination with CD team and maximize number of displays / visibility tools 

• Customer & Channel Engagement : Act as an omnichannel ambassador, supporting the Customer Development (CD) team in relationships with distributors and key stakeholders (Area Managers, Distributor Trade Marketing, Pharma chains, e-pharma, MH agency, etc.), including co-leading Pharma canvass meetings (ensuring Distributor receives innovation plans on time for correct execution, with an integrated omnichannel approach, online and offline). 

• Cross-Functional Leadership : Collaborate with Marketing, eCommerce, Finance, and Supply Chain to ensure flawless execution, monitor market developments, and drive strategic alignment.

• Performance Monitoring : Utilize Nielsen and customer data tools to track market share (SOM),  identify opportunities, assess display initiatives, and conduct post-analysis to drive improvements and take corrective actions to win. Actively monitor & share news & developments of the Pharma channel, including what winning/competitive brands are doing

• Partner with the Professional Oral Care/Medical Detailing teams to align pharmacy activation with HCP recommendation strategies and educational programs.

• Localize and adapt global/regional brand toolkits (POS materials, in-store concepts, digital assets) to the specific needs of the Italian pharmacy channel.

• Co-develop with Marketing targeted activation plans by pharmacy segment (chains, independents, e-pharma) based on shopper missions, store formats and professional role.

• Lead in-store pilots and A/B tests (layouts, visibility tools, messaging) in pharmacies, measure impact, and scale winning concepts across distributors and chains.

Requirements 

• Education & Experience: Bachelor’s or Master’s degree in Economics, Business Administration, Business Management (or related field) 

• Languages: Fluent in English and Italian 

• Overall 3+ years experience in Pharma business in Category Management, Retail Marketing, or Consumer Marketing roles (ideally within an Italian team)

• Technical & Analytical Expertise: Advanced proficiency in Nielsen ScanTrack, data analysis, business & financial acumen, and leveraging shopper insights for commercial strategy

• Communication & Negotiation: Excellent presentation and interpersonal skills, with a proven ability to influence, negotiate win-win solutions, and align cross-functional priorities 

• Professional & Scientific pharma dental model knowledge 

• Leadership & Collaboration: Strong team player with experience in coaching, fostering innovation, and driving customer-centric growth 

• Agility & Problem Solving: Proactive and action-oriented mindset, highly analytical, and skilled at managing ambiguity, complex details, and fast-paced environments 

• Ability to leverage shopper insights to develop commercial recommendations