Head of Marketing CSL Seqirus Commercial Italy

Head of Marketing CSL Seqirus Commercial Italy CSL Seqirus ResponsibilitiesStrategy:Responsible for the development of brand strategies, value proposition and marketing plans ensuring the tactical execution of the plan in Italy. Set brand objectives for CSL Seqirus products that align with overall business objectives. Develop communications strategy and cross‑functional activity plan for target segments/customers. Lead the execution of marketing tactics, obtain approval through appropriate copy‑clearance committees and ensure full compliance with the CSL Seqirus SOP on promotional materials. Manage relationships with advertising agencies and provide feedback on copy and creatives to keep them consistent with the brand promise and strategy. Drive congress execution, partnering with external agencies on booth development, logistics, key customer events, symposiums and product presentations. Monitor short and long‑term market trends that impact brand, continuously identifying opportunities and gaps to feed into strategic and tactical brand plans. Develop KPIs, measure impact of programs on revenue (ROI) and other objectives, and ensure the best SoV of CSL Seqirus within Digital Ecosystems.Growth Delivery:Partner with the sales team at national/regional/local level to achieve growth and hit sales targets. Support the implementation of a strategic sales plan that expands the company’s customer base and ensures a strong presence. Develop and maintain long‑term relationships with key customers, opinion leaders and other groups influencing the health system. Support the Customer Service and Tender Team to capture and respond to customer feedback and requests in a timely manner. Monitor customer satisfaction to ensure experience aligns with brand promise. Drive the setup, deployment and maintenance of a customized CRM to streamline marketing and field activities.Analysis & Digital Transformation:Perform ad‑hoc analysis of market data and sales performance, as needed. Monitor competitive intelligence and competitor activities, making appropriate recommendations. Develop and implement the digital transformation strategy in CSL Seqirus Italy. Partner with Medical Affairs, Regional and National Access & KAMs teams to ensure business‑objective alignment. Support the development and execution of portfolio‑based programs, ensuring alignment of marketing and medical strategies. Collaborate with cross‑functional teams to deliver Strategic Plan, regional plans and other portfolio‑related activities. Coordinate with Demand Planning for accurate rolling forecasts and inventory monitoring during sales seasons. Coordinate with Regulatory Affairs on in‑country batch release processes.Communications & Finance:Deliver oral and written communications, develop presentations for commercial management, the sales force and other stakeholders. Support all aspects of promotional expense management, ensuring budget compliance. Ensure compliance with Procurement policies of external agencies.Qualifications, Skills and ExperienceBachelor’s Degree required, preferably in Life Sciences or Business/Marketing. MBA a plus. English proficiency. 10 years’ experience in pharmaceutical, biotech or healthcare industry, mostly in commercial roles. Knowledge of the pharmaceutical market and regulations. Experience in leading and managing teams. Experience in successful product launches. Experience in Vaccine Market will be a plus.Benefits CSL Seqirus is committed to attracting and retaining world‑class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join CSL Seqirus. About CSL Seqirus CSL Seqirus is part of CSL. As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. With state‑of‑the‑art production facilities in the U.S., the U.K. and Australia, CSL Seqirus utilizes egg, cell and adjuvant technologies to offer a broad portfolio of differentiated influenza vaccines in more than 20 countries worldwide. At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future. Do work that matters at CSL Seqirus Watch our ‘On the Front Line’ video to learn more about CSL Seqirus. #J-18808-Ljbffr