Lavori attuali relativi a Marketing & Communication Manager - Genova - Costa Crociere
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GENOVA, Italia Tn Italy A tempo pienoGenoa, Italy Manpower Professional seleziona, per nota azienda cliente, un/a Marketing & Communication Manager. La risorsa si occuperà, in autonomia, di: Creazione del piano marketing annuale e gestione del budget; Comunicazione del Brand; Sviluppo, progettazione e attuazione di concept creativi, progetti di immagine coordinata e piani di comunicazione...
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GENOVA, Italia Tn Italy A tempo pienoGenoa, ItalyManpower Professional seleziona, per nota azienda cliente, un/a Marketing & Communication Manager.La risorsa si occuperà, in autonomia, di:Creazione del piano marketing annuale e gestione del budget;Comunicazione del Brand;Sviluppo, progettazione e attuazione di concept creativi, progetti di immagine coordinata e piani di comunicazione aziendale...
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Marketing & Communication Manager
3 settimane fa
**Who we are**:
Looking for a career in an international environment rich in cultural diversity that is positive, friendly, and welcoming? You have come to the right place.
We are a respected and valued diverse global community in terms of professionalism, multiculturalism, and skills, of more than 20,000 people representing 70 different countries and cultures.
We are a company that listens. Our culture promotes an open, positive, and supportive work environment built with trust and transparency between leaders and team members.
For our members to become the talented professionals our Guests are looking for, key to our People’s Strategy is empowering our employees with outstanding training and development support to fuel their growth both personally and professionally.
**Aim of the Position**:
According to Company policies and procedures the Marketing & Communication Manager supervises the preparation of the cruise activities palimpsest interacting with all the head of department in charge of scheduling the daily events and time schedules. The aim is to create a seamless and engaging journey for the guests, minimizing the conflicts and optimizing the synergies among the different onboard activities. This position is also in charge of defining a cruise communication and marketing plan to generate value and provide information to the guests ensuring an effective orienteering and a meaningful customers flow. Responsible of the Communication Unit, composed by Editors and Media manager, leverages on all available channels to maximize opportunities, and enhance guests experience.
The Marketing & Communication Manager interacts with the Digital Assistant, where present, to ensure that digital touchpoints (i.e., app, Ipm and OB portal) work properly, and collects customers feedback to secure fixing and evaluate optimization of all tools.
As a company values Ambassador provides an inspirational example of leadership in line with Culture Essentials and W.I.D.E.R. Values.
**Main Responsibilities**:
The Marketing & Communication Manager is a key member of the vessel’s Senior Manager team.
This role supervises the preparation of the cruise activity palimpsest interacting with all the head of department in charge of scheduling the daily events and time schedule, with the aim to create a seamless and engaging journey for the guests, minimizing the conflicts and optimizing the synergies among the different onboard activities.
This role leads Communication unit overseeing all the marketing and communication strategies delivered across all the onboard touchpoints (traditional and digital) to optimize information and commercial messages to guests maximizing satisfaction and revenue generation as well as an effective flow management of guests.
Leveraging on all available communication channels maximizes profits while enhancing guests brand perception and overall satisfaction. The Marketing & Communication Manager fosters a collaborative leadership of all departments within hotel operations, while personally exhibiting the Costa Values and Culture Essentials.
Responsibilities include but are not limited to:
Analyzing pre-cruise data about guest mix, special services, and particular requirements according to the cruise itinerary to plan onboard activities to maximize NPS and OBR
Monitoring instant feedback systems and SA&PI, analyzing purchase behaviors preferences of guests and consumption trends, suggesting appropriate actions to be implemented.
Involving the relevant department heads to constantly monitor guests’ perception and adjust cruise activities accordingly to meet their expectations and company’s results.
Communicating with shoreside Experience Design and Communication, Onboard Marketing and Digital marketing teams to guarantee consistency with the onboard marketing and communication materials in accordance with the Company’s standards
Guaranteeing that all communication channels used to promote onboard products and services comply with the brand standards.
Guaranteeing that all written communication contents produced by the Communication Unit are consistent and match with the style and layout of the company visual identity guidelines.
Scheduling daily activities with the onboard Sales partners, F&B and Entertainment to optimize guests flow in order to maximize onboard revenues and guests satisfaction.
Keeping the Hotel General Manager informed about the scheduling of the activities, avoiding palimpsest conflicts or product inconsistencies.
Bridging shoreside and shipside strategy ensuring the correct implementation, and proactively communicating to shoreside partners results and improvement suggestions.
Directing, supporting, supervising, and evaluating the team performance.
Facilitating a work environment that supports a successful safety culture. Responsible for ensuring that the team implements and maintains an effective HESS management system. Enforcing and promoting Safety procedur
