Manager Trade Marketing

7 giorni fa

Assago, Italia Goodyear A tempo pieno

**Goodyear. More Driven.**

We are looking for a dynamic and experienced **Manager Trade Marketing** to join our team and lead the trade marketing activities in the **Southern Europe** region. This role offers an exciting opportunity to contribute to the growth and development of our brand across multiple markets. If you are passionate about trade marketing and ready to take on a key role in a fast-paced environment, we would love to hear from you.

**Location**: Italy, Spain or France

**Key Responsibilities**:

- Manages Hub trade marketing team.
- Hiring/evaluation/guidance/coaching of area trade marketing specialists team.
- Builds and manages Hub Trade marketing budget.
- Allocation management in alignment with Hub Sales leader and based on Hub brand, market and customer audit conclusions.
- Trade offs decisions based on short term mitigation needs in alignment with Hub Sales leader.
- Defines and leads Hub trade marketing plans execution.
- Consolidates Hub Customers requirements in terms of sell out, sell in promotions and customer engagement needs.
- Ensures synergies creation and best practices sharing within hub.
- Inputs Cross Hubs TM leader on according assets needs prior to AOP definition.
- Tracks proper trade marketing plans implementation within hub sales areas and ensures post mortem learnings.
- Ensures proper localization and deployment of sales activation calendar conjointly with sales enablement team.
- Supports Hub Brand BtoC activation plans execution.
- Coordinates brand content translations checks with hub TM team.
- Provides Hub insights to central team in case of specific local needs.

**Main Interactions**:

- Works on a daily basis with Hub Sales Leader on trade marketing plans implementation, performance tracking and trade off decisions.
- Works with Central Trade marketing team (Customer engagement leader, customer sales activation manager, customer performance manager, sales content specialist) to input on specific Hub needs when relevant.
- Works with Central Brand leaders to support on brand content and activation localization.
- Works with Brand performance managers to input on Hub Brand and market audit learnings and Hub targets definition proposal.
- Works with sales enablement team on sales activation calendar localization and proper implementation across Hub sales areas.
- Works with Hub revenue management team on consolidated performance view, including hub mitigation and related activities and budget needs.

**Requirements**:

- Proven experience in trade marketing, brand management, or a similar role within the FMCG or retail industry.
- Strong understanding of the Northern European markets and consumer behavior.
- Excellent communication and negotiation skills.
- Ability to work cross-functionally with sales, marketing, and product teams.
- Analytical mindset with the ability to assess market data and translate it into actionable strategies.
- Fluent in English; additional languages (e.g., German, French, or Nordic languages) are a plus.
- Ability to travel within the region as required.

**What We Offer**:

- Competitive salary and benefits package.
- A dynamic and supportive work environment.
- Opportunities for professional growth and development within a global company.

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