Global Ray-ban Wearables Media Manager

2 giorni fa

Milano, Italia LUXOTTICA A tempo pieno

**JOB SCOPE AND MAIN RESPONSIBILITIES**:
The Global Wearables Media Manager will be accountable for leading the media process of the Ray-Ban Stories Brand globally, in strict collaboration with the media team of our main partner in the project (Meta).

She/He will be in charge of managing media strategy development, implementation, buying and measurement for Ray-Ban Stories. To do that, the Global Media Project Manager will also be accountable of managing the media agency teams dedicated to the project.

**AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES**:

- Development of the global media briefs together with the Meta media teams.
- Creation, implementation, optimization, and measurement of integrated media plans.
- Collaboration with global brand marketing, e-commerce, content, PR & social teams to develop the 360° communication plan together with the Meta counterparts.
- Together with the Meta teams, manage the media agency to develop the most efficient and effective media plans consistently with and delivering against the media and marketing objectives of the Brand.
- Ensure the reporting of the campaign KPIs and performance and to implement the measurement plan to assess the impact of the activations.
- Guide and manage the main media partners in order to develop their media offers based on the communication and media objectives. Test new formats, tactics and solutions.
- Lead media/content partnership projects.
- Support the managers in preparing and sharing internal weekly meetings/updates and executive presentations.
**NETWORK OF INTERACTION**:
**INTERNAL **:Global Marketing, Performance Marketing, Content, Social, PR, e-Commerce, Business departments
**EXTERNAL **:Project Partner, Local Media & Digital Owners/Vendors, Local/Regional Media Agencies

Publishers

**TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE**
- 7/9 years of experience in the media field
- _
International experiences_
- _
Relevant experience in managing international projects and international clients is a must_
- Strong project management and coordination skills
- Ability to work in a really complex environment due to the joint
- Governance of the project (Luxottica and Meta)
- Acute attention to detail and strong analytical and Synthesis skills
- Capability to work under pressure and with tight deadlines
- Proactive attitude with a global mindset
- Excellent organizational skills
- Ability to work both individually and in team with different cultures and region
- Full competency on all media channels (digital, OOH, TV, radio, etc.) and ability to evaluate media plans based on the defined strategies.
- Strong coordination skills to manage complex media plan/executions as well as a complex global organization structure
- Solid analytical skills and ability to communicate results in a simplified manner.
- Understanding of media research tools/models
- Strong written and verbal communication skills.

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