Head of Marketing Italy

**Job Category**:Marketing

**Job Details**:Salesforce is the global leader in customer relationship management (CRM) software. We pioneered the shift to cloud computing, and today we’re delivering the next generation of social, mobile, and cloud technologies that help bring companies and customers together. Salesforce is the World’s Most Innovative Company according to Forbes.

We are seeking a highly qualified, dynamic Head of Marketing to lead all marketing functions in Italy, one of the fastest-growing markets for salesforce. The Head of Marketing will be key to driving and building the strategic plan for this meaningful and significant region, creating the right go-to-market initiatives to continue rapid market expansion and growth.
- Lead all aspects of Salesforce marketing for Italy, including the execution of the Salesforce go-to-market strategy, coordinating all elements of an integrated, local marketing program, including brand awareness, industry campaigns, events, customer references, and digital marketing.
- Work closely with the country leadership team and sales teams across the country to build visibility around pipeline progress, as well as improvement programs.
- Maintain and grow a strong marketing team. Develop your team through a deliberate approach to career and performance management. Emphasis on diversity and inclusion.
- Develop and evolve a comprehensive marketing plan for the country in conjunction with the region and international Marketing stakeholders as well as sales and product leadership. Ensure the efficient management of the marketing budget, focusing on careful prioritization of efforts.
- Develop and implement customer-driven, prioritized campaigns to increase customer demand, sales, and positively impact Salesforce brand awareness and momentum.
- Build compelling and differentiated messaging by industry, thread that messaging through all marketing tactics, and develop audience-specific content from the top to the bottom of the funnel.
- Align and integrate efforts across multiple teams to encourage and empower an army of Trailblazer customers to evangelize Salesforce.
- Innovate to deliver the right portfolio of physical and virtual events to drive maximum impact.
- Develop a data-driven digital strategy that drives our pipeline, ACV, and Trailblazer goals.
- Drive product and solution initiatives and new product introductions into the region, setting and measuring performance against objectives.
- Represent Salesforce at international and corporate levels; keep International and country management up to date on marketing plans and performance.
- Act as a spokesperson at Salesforce, industry events, and with media industry analysts, partners, customers, and other key audiences for company positioning and messaging.

**EXPERIENCE/SKILLS REQUIRED**:

- Extensive and deep multi-discipline marketing experience bringing in disruptive tactics that differentiate us
- Self-starter and possess excellent leadership skills
- Flexibility and ability to adjust on the fly to new demands; a sense of urgency
- A real evangelist, someone who is passionate about marketing and can energize people around them
- Strong presentation skills, with the ability to address both executive and technical level audiences
- Digital marketing expert
- Ability to grasp and explain technologies quickly
- Excellent mentoring ability and someone who builds diverse and inclusive teams
- Strong sense of humor in a very demanding ecosystem with a hearty appetite for hyper-growth
- LI-Y

**Accommodations

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