Service Maintenance Marketing Manager

Stockholm, Sweden

**Elekta - Hope for everyone dealing with cancer**

In our world, billions of people, millions of cancers diagnosed each year. For everyone, it’s personal. Behind every treatment lies a story, a family, a future.
Behind every patient, clinic, and care provider, are real complexities, real needs, and a united purpose. We’re not intimidated, we’re inspired, because every difference - from the smallest tumor change to the greatest clinical challenge is a chance to innovate together and advance care. That’s why we’re here. With you. To set the new standard of care, making a meaningful impact on lives, for a world of difference.
**Provide exceptional service and seamless execution across the customer journey**
Step into a role where your work directly enhances patient care and clinical excellence. At Elekta, our Services team is driving value in radiation oncology through Elekta Care— the most comprehensive and data-driven service offering in radiation oncology delivered in a personal way. From proactive maintenance and lifecycle upgrades to expert implementation and peer-to-peer training. Elekta Care ensures minimized clinical downtime and maximized patient throughput. Join us and be part of a team that empowers healthcare providers with the tools, support, and insights they need to deliver life-changing treatments.

**We're looking for a Service Maintenance Marketing Manager** to lead the global marketing strategy for our maintenance service portfolio - including our flagship Elekta Care Service Agreements. This role is not just about managing services—it’s about transforming how we deliver value to our customers at every stage of their journey.

**What you’ll do at Elekta**

This role is responsible for designing and executing marketing strategies that drive customer engagement, satisfaction, and revenue across the maintenance service portfolio. It blends strategic product marketing with operational excellence, ensuring the maintenance portfolio is positioned for success. Acting as a bridge between product/service development and market adoption, the Service Maintenance Marketing Manager ensures every stage of the customer journey—from onboarding to renewal—is optimized for value delivery, customer retention, and business growth.

Your role will include (but not limited to):
**New Service Introductions**:

- ** Conduct market research and trend analysis** to inform strategic decisions on new maintenance service concepts.
- ** Identify and develop offerings** that drive business growth and deliver customer value, including business case creation, opportunity assessment, and customer needs evaluation.
- ** Lead go-to-market planning, execution, and strategy** for new service introductions, including global launch plan, messaging, and sales enablement.

**Maintenance Service Portfolio**:

- ** Define a compelling vision** for the global maintenance service portfolio.
- ** Oversee all entitlements (e.g., uptime, spare parts, support, remote) that are included in the maintenance** offering—from launch to renewal and retention—ensuring consistent value delivery.
- ** Manage positioning and pricing strategies**, adapting to diverse markets and customer segments.
- ** Ensure market readiness through the New Service Introduction (NSI) process**, including completion of deliverables and effective knowledge transfer.
- ** Drive service contract renewals**, point-of-sale initiatives, and customer loyalty programs.

**Strategy & Planning**:

- ** Develop and execute comprehensive marketing strategies** for service portfolios, aligned with business objectives and market trends.
- ** Analyse market trends, customer insights, and competitive landscapes** to inform service marketing initiatives.

**Campaigns & Communications**:

- ** Develop compelling service positioning, messaging, and value propositions** tailored to customer needs and competitive advantages.
- ** Plan and execute integrated marketing campaigns** (digital, print, events, PR) to promote service offerings and drive customer engagement.

**Sales Enablement**:

- ** Create and distribute sales tools, training materials, and collateral** to support the sales team in communicating service value (e.g., sales collateral, presentation, customer-facing content).
- ** Collaborate with sales, product, and regional marketing teams** to ensure alignment and successful execution of marketing strategies.

**Collaboration Support**:

- ** Provide services and installed base marketing expertise** to regional activities and co-strategize marketing programs with regional teams.
- ** Participate in regular marketing meetings** and support high-level sales and internal training as required.
- ** Orchestrate cross-functional activities** to design service products that deliver new value in new ways for customers. Translate the converged service portfolio strategy into defined service products/offerings. Partner and align with regional leaders, other category p