B2b Marketing Specialist Italy

CHEP helps move more goods to more people, in more places than any other organization on earth via our 300 million pallets, crates and containers. We employ 11,000 people and operate in more than 55 countries. Through our pioneering and sustainable share-and-reuse business model, the world’s biggest brands trust us to help them transport their goods more efficiently, safely and with less environmental impact.
What does that mean for you? You’ll join an international organization big enough to take you anywhere, and small enough to get you there sooner. You’ll help change how goods get to market and contribute to global sustainability. You’ll be empowered to bring your authentic self to work and be surrounded by diverse and driven professionals. And you can maximize your work-life balance and flexibility through our
- Hybrid Work Model
- Job Description
- As B2B Marketing Specialist Italy, you will drive brand positioning, lead generation and sales growth through marketing activities in support of the CHEP ITALY business objectives, working in line with the Southern Europe Marketing Strategy
- Responsible for executing Strategic Marketing efforts in Italy to support growth, sales force enablement, and brand awareness.
- Main Accountabilities
- Support the development and implementation of a marketing plan and initiatives to position CHEP as an industry leader in Italy.
- Create and execute Lead generation campaigns to support sales in winning new business
- Create social media plan and manage CHEPs presence on key social channels
- Create and manage company website content for CHEP Italy
- Track campaign performance
- Execute country-specific marketing & PR/Media activities & content creation in support of the Country Leadership Team and Strategy.
- Provide suitable and appropriate marketing and sales materials to the Commercial Teams
- Support customer communications, loyalty & advocacy activities for developing and implementing appropriate action plans to improve Customer Loyalty based on the analysis of results.
- Administration of budget & supplier coordination.
- Develop and Implement action plans to improve Customer Loyalty based on the analysis of results
- Support lead generation and management across both digital and traditional marketing channels.
- Execute the ongoing management of brand and reputation.
- What we look for
- Bachelor Degree, Business Administration or Marketing
- 2-3 years of experience in a Marketing role
- Experience in Digital Marketing and Social Media Marketing
- Experience of planning and executing B2B marketing campaigns, strategies and programmes to meet revenue and lead generation targets, create impactful market positioning, and enable the sales and commercial teams
- Experience of Microsoft packages (PowerPoint, excel, word etc)
- Skills and knowledge
- Excellent Interpersonal skills / savvy and culture awareness
- Customer focus and stakeholder engagement skills
- With a proactive and innovative approach
- Savvy in digital marketing channels and tools
- Excellent ability to create clear and purposeful written content for multiple formats and audiences.
- Good analytical skills
- Experience of Microsoft packages (PowerPoint, excel, word etc)
- Infrequent travel required
- Languages
- Italian and English fluency
- Preferred Education

Degree and equivalent - Business Administration/Management
- Preferred Level of Work Experience

3 - 5 years
- We are an Equal Opportunity Employer and we are committed to developing a diverse workforce in which everyone is treated fairly, with respect, and has the opportunity to contribute to business success while realizing his or her potential. This means harnessing the unique skills and experience that each individual brings and we do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.