Regional Director

**About us**:
Go City is transforming the way people see and experience the world’s greatest destinations. We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.

Backed by highly successful Private Equity firm Exponent and headquartered in Soho, London with a team of over 190 the business is highly profitable with over 3 million+ customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem-solving individuals to join their transformation and make their mark on our future.

**About the role**:
**Regional Director - Rome**
**Full time**
**Permanent**
**Rome based**

**Summary of the role but also what our team are up to**:
As Regional Director, your role will be to develop, onboard, maintain, and retain a high-quality portfolio of attractions and experiences, ensuring that our local customers see and experience the best of everything that your assigned destination has to offer. An integral part of the role will be to maintain a full understanding of the P&L of your market(s), while working to increase profitability through ongoing analysis and partnership efforts. You’ll be working closely with attraction partners to provide market data and incremental customer insights to align our mutual goals.

This role is key to the Commercial department, which ensures that Go City’s global customer’s expectations are exceeded when visiting a Go City destination, while simultaneously balancing the commercial interests of our operation. Being the destination expert, you will be the face of Go City to our attraction partners and will bridge the gap between their needs and ours.

This role will manage the Rome market (and potentially other additional market, TBC), although you should be open to any expansion of this remit.

**What will you be responsible for /helping us to do?**:
Under the breadth and understanding of Go City’s multi-attraction pass offerings, pass management systems, proprietary market insights, and being a local expert, you will:

- Develop and sustain strategic partner relationships by utilising Go City’s market insights and relevant external data insights. Providing strategy, revenue opportunities, and marketing opportunities with a consultative and analytical approach.
- Provide strategic high-touch account management principles to top-tier attractions, while managing mid and long-tail partners through low-touch account management principles.
- Maintain a full understanding of the P&L of your market(s) through ongoing analysis; raise any red flags that pose a risk to the financials of the business and implement solutions to mitigate these risks.
- Develop business cases for development or improvement of Go City product(s) in your market(s) to increase profitability for the business and/or improve the customer or partner journey.
- Ensure that all rates, inventory, and content are consistently optimised on the Go City platform to maximise customer conversion and Go City profitability.
- Provide insights into Go City’s technology offering of integrations as needed from both the customer and partner perspective.
- Build the portfolio of local attractions by introducing new attraction prospects into Go City’s ecosystem and retaining key partnerships.
- Secure competitive rates and inventory during high demand periods to meet Go City’s customer expectations and optimise Costs of Goods Sold.
- Secure deals and promotions throughout the year as needed to support Go City’s merchandising, and marketing initiatives.
- Build and oversee budgetary needs for your respective territory.
- Maintain a consistent presence in the field to frequently meet with partners, test Go City products, conduct market research, attend networking events, and develop sales opportunities. This may require travel and sometimes outside of business hours.
- Serve as the local “expert” for the destination landscape in your market(s), including having a timely pulse on industry trends and the competition.
- Support cross-departmental initiatives and projects aimed at improving the experience for both the partner and customer, while carefully balancing the company’s commercial performance.
- Monitor the voice of the customer to ensure we are solving problems and meeting (or exceeding) existing expectations from the partner and customer. Implement solutions to overcome pain points or improve the consumer or partner proposition.
- Open new businesses and increase production on local sales and/or affiliate accounts throughout the region. This includes training the new locations, incentivizing staff to grow sales, and managing contribution.
- Develop incentive programs to motivate third party resellers.
- Source, present, and execute marketing and promotional initiatives to