Marketing Manager, Amazon Fresh

1 giorno fa

Milano, Italia Amazon EU SARL (Italy Branch) A tempo pieno

+5 years of professional experience in marketing ideally within a FMCG environment - Strong project management skills - Very high customer orientation - Strong analytical skills and a passion for metrics and figures, and the ability to get into the details, while also seeing and understanding the big picture (Excel proficiency) - Speaks English fluently and is an Italian native speaker. Strong written and verbal communication skills and ability to influence - Ability to partnering with diverse teams in different organizations - Demonstrated experience using marketing metrics to drive business decisions - Demonstrated experience owning multi-channel marketing programs end-to-end

Job summary

Amazon is seeking an experienced, talented, dynamic & self-directed Marketing Manager to develop, execute, and evaluate customer-facing multi-channel strategies for Amazon Fresh. This is a unique opportunity to play a key role in delivering highest-quality benefits and customer experience to millions of Prime customers.

The person in this role is responsible for crafting and maintaining traffic channels in Amazon Fresh and across 3P brands, building the targeting strategy and communicating with customers to build awareness, attract new customers, increase conversion and retention.

Key job responsibilities
- Own Amazon Fresh traffic strategy for Ultra-Fast Grocery
- Manage campaign execution while achieving key performance metric goals
- Create and analyze performance metrics and make business decisions about future direction based on performance
- Evangelize program initiatives internally and externally to build awareness and drive participation
- Partner with Product/CX technical and business teams to build supporting automation and to launch new features

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