PPC Specialist/media Buyer

**Description**: - "For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner."_ **— Antons Sapriko, Company Founder** Here is a video story of a colleague who joined the PPC team**:Discovering Macedonia together with colleagues around the world to celebrate Balkan culture** **How to become a PPC Specialist/Media Buyer on the scandiweb eCommerce Expert Team?** While **3+ years of hands-on experience with Google Ads and Bing Ads, and a strong understanding of PPC performance metrics are expected for this role,** we value your ability to deliver results starting from the test task, as well as your enthusiasm and openness to learning and adapting to new processes. Continuous learning and acting on feedback are among our core organizational values. We are a very inclusive company with colleagues from over 30 countries across all continents. Our ratio of female employees is among the highest in the industry. We welcome people from all walks of life who can complete a test by showing their skill and knowledge. **What do we expect from a PPC Specialist/Media Buyer?**: - 3+ years of hands-on experience with Google Ads and Bing Ads. - Experience with keyword research, campaign creation, and optimization strategies. - Strong understanding of PPC performance metrics and KPIs. - Ability to work with data analytics tools and create reports that provide actionable insights. - Experience working across different industries, adapting strategies to suit varied business needs. - Excellent communication and collaboration skills. - Detail-oriented and able to manage multiple campaigns simultaneously. - Google Ads certification (or other relevant certifications) is a plus. - Experience with bid management tools (e.g., SEMrush, WordStream, or similar). - Familiarity with conversion tracking and landing page optimization. - Confident written and spoken English - scandiweb operates internationally with clients and colleagues, therefore English is our core language. **These skills and experiences will be considered as bonuses, but are not required**: - B2B advertising experience is highly preferred but not required. - Agency experience is a plus, but not required. **What are the responsibilities of a PPC Specialist/Media Buyer?**: - Develop, manage, and optimize paid search campaigns on Google Ads, Bing Ads, and other search platforms. - Conduct keyword research, ad copy creation, and A/B testing to improve campaign performance. - Analyze performance data, generate insights, and make data-driven recommendations for campaign optimization. - Monitor and manage budgets, ensuring optimal spending and ROI for each campaign. - Collaborate with cross-functional teams to align PPC efforts with overall marketing strategies. - Keep up to date with the latest PPC trends, tools, and best practices. - Work closely with clients to understand their goals and develop tailored PPC strategies to meet those goals. Provide detailed reporting on campaign performance and strategic recommendations for growth. **Further career growth for a PPC Specialist/Media Buyer** You will get career counseling support from our HR department and a mentor from the field. Each career path is unique, considering your personal strengths and ambitions. Further professional growth and development can lead you to become a senior-level strategist, and, with time and ambition, you can become a Team Lead for one or multiple teams, leading a particular practice and ultimately working your way up to become a company partner. **What is the compensation package for a PPC Specialist/Media Buyer?**: - Competitive starting salary relative to the market - Valuable eCommerce experience at the industry leader, scandiweb - Exciting travel opportunities - Support for hardware upgrades - Core health insurance coverage and sports bonuses - A diverse multinational team of experts to learn from - Company-covered training and certification - Legendary online and onsite events to celebrate our success together **Next steps** - Try your skills on a trial task **Here is what colleagues from the PPC team want to share with you**: - "I was looking for a place to learn and grow professionally when I joined scandiweb. I have discovered so much more than that because of the help and direction of my colleagues and managers. I have had an opportunity to start my journey with work on actual clients, acquire new abilities, and take my vocation to a higher level. I have felt supported and empowered to bring my best ideas to the table and collaborate with my coworkers to make them a reality since day one._ - scandiweb is committed to supporting our personal and professional development by providing opportunities for mentorship, team-building activities, and training. Being a part of such a dynamic and inclusive team makes me proud._ - As a Senior PPC Strategist, I now enjoy working with Scouting America, Sportlan