Social Media Specialist

Our expertise has led us to revolutionise the traditional image of kitchen hoods. We have transformed them from simple accessories into unique design items capable of improving the quality of life of those who choose our products. We have managed this because the Elica Group is now in a class of its own in the market thanks to its experience, attention to design, refinement in the use of materials and its interest in state-of-the-art technologies that guarantee maximum efficiency and energy savings. The Company has been active since the 1970s under the chairmanship of Francesco Casoli. Over 3000 employees play their part in helping us produce about 17 million items a year between hoods and electric motors. Our production platform centres around five countries including Italy, Poland, Mexico, India and China and makes us the outright leaders in the world in the sector of hoods and among the leaders in Europe in the design, production and distribution of electric motors for hoods and heating system boilers.

**Posizione**:
**THE IMPACT**:
S/He is responsible for developing and executing a content and community growth strategy that strengthens Elica’s brand positioning, increases audience engagement, and fosters a loyal digital community. He/she collaborate with cross-functional teams, manage content calendars, and leverage data-driven insights to optimize performance across social platforms.

**MAIN ACTIVITIES AND ACCOUNTABILITIES**:

- Develop and implement a data-driven social media strategy to grow Elica’s brand presence and community engagement.
- Align content strategy with business goals, seasonal campaigns, and key brand initiatives.
- Identify and activate new social platforms or trends to drive innovation in our digital presence.
- Define content pillars and oversee the creation of compelling, on-brand content (visual, video, copy) tailored to each platform (Instagram, LinkedIn, Facebook, Pinterest, YouTube, etc.).
- Work closely with designers, copywriters, and external agencies to produce high-quality assets.
- Maintain a social media content calendar to ensure consistency and alignment with marketing campaigns.
- Build and nurture Elica’s online community through active engagement, responding to comments, DMs, and discussions. Leveraging on CRM tools to campaign and empower brand reputation.
- Develop ambassador and influencer collaborations to amplify reach and credibility.
- Foster UGC (User-Generated Content) and brand advocacy among followers.
- Analyze and report on social media performance, providing insights and recommendations for continuous improvement.
- Monitor competitor activity and industry trends to stay ahead of the curve.

**Requisiti**:

- Master's degree in Marketing / Communications / Business or equivalent
- Good knowledge of Office Suite (particularly Excel and PowerPoint)
- 3-5 years of experience in social media strategy, content creation, or digital marketing, preferably in premium/lifestyle brands.
- Strong knowledge of all major social platforms, their algorithms, and best practices.
- Proven track record of growing engaged communities and driving measurable impact.
- Excellent copywriting skills and ability to adapt brand tone of voice across platforms.
- Experience with social media analytics and CRM tools (e.g., Meta Business Suite, Sprout Social, Google Analytics, Salesforce, etc.).
- Professional working proficiency in both Italian and English are a must-have; additional languages(French, Spanish or German) will be considered a plus.
- Ability to manage multiple projects in a fast-paced, collaborative environment will complete the profile.