Global B2B Social Media Junior

Davines Group is recognized for formulating and manufacturing sustainable high-end hair and skin care products with two specific brands: Davines and [ comfort zone ].

We are a BCorp and our purpose is to do our best for the world, creating good life for all, through beauty, ethics and sustainability.

**Global B2B Social Media Junior - Hair Care**:
JOB MISSION

Davines is seeking an experienced, creative, and performance-driven Global B2B Social Media Junior to join our brand. As a social media & content producer, you will be responsible for executing the social strategy and content development; spearheading initiatives to grow and support the brand’s loyal professional community via Davines’ owned B2B channels; crafting meaningful digital experiences, overseeing scheduling, posting, and community management; and social media analytics. You will use your outstanding knowledge of culture, industry trends, and the broader social media landscape of Instagram, Facebook, Pinterest, TikTok, YouTube and their platform capabilities to produce content that engages, excites, and educates our community of professional stylists and consumers while contributing to the growth of the overall business. The role will focus on owned and earned media, working alongside the Marketing, Trade, Education, and Digital e-commerce teams.

DUTIES AND KEY RESPONSIBILITIES
Work on the global social calendar for the B2B brand channels - official & local channels / IG/FB, Davines global for YouTube,
Embrace and create synergy with key brand D2C brand channels and content strategy with BUs
Work alongside the Communications team to contribute to paid content and influencer briefs and campaigns to leverage professional content opportunities,
Proactively carry out campaign reporting and marketing analytics and manage the use of data within the e-commerce department to drive actionable insights,
Lead quarterly social media webinars and other initiatives to support the salon’s digital knowledge, participation, and awareness of current trends. Work with Davines stylists and salons to create professional social media video content,
Manage internal resources and budget for global B2B social.

DIGITAL SOCIAL CONTENT PRODUCTION
Coordination with external content production suppliers when applicable.
Production of all digital content assets, deployment, and data entry.
Curate editorial voice for the brand through content creation and developing all digital web & social media assets (photo, video, + graphics) for the own-brand channels and our salons to use in their social channels. Work closely with the education team to develop a programmatic and episodic schedule of live social and pre-recorded media classes and webinars for salon owners and stylists,
Maintain and curate social media calendar, including producing and drafting evergreen and rapid response content,
Extremely confident creating and editing content as well as being on camera and managing the production of brand-specific social content, such as:
Capturing content on the phone at events
Editing user-generated content to meet the brand aesthetic.
Spearheading video shoots for how-to content for consumers and pros
Behind-the-scenes content creation
As comfortable picking up a camera yourself to film an IG Stories or creating simple social media graphics as you are with a briefing, shooting, and executing a 3-hour how-to webinar.
Creating a clear vertical strategy for short (Stories) and long-form (IGTV/YouTube) videos.

PERSON SPECIFICATION AND REQUIREMENTS
At least 2-3 years of experience working on a digital communications environment for an international brand: activating omnichannel campaigns within global scenarios, including content production of the activation campaigns, contributing to the briefing of the brand storytelling, scheduling content, allocating the content in each channel (expertise in IG, YouTube & TikTok mandatory) as well as measuring performance through a data-driven lens
University Degree in Marketing, Communications, Digital Media, or related fields.
English mother tongue/proficiency in English - Italian is a plus.
International experience, either living or working abroad, will be considered a plus
Exceptional time and project management skills - highly organised & detail-oriented
Photoshop, Illustrator, and video editing skills are a must
Analytical skills and experience using social media management tools (Dash Hudson, Sprinklr, Hootsuite or similar)
You have previous experience and understanding of the professional hairdressing industry
You are hyper-aware of social trends and initiatives within the industry, competitors, and trade organisations.
You are an expert on all things social; it’s your passion, and you have a hunger for learning more. You know the ins and outs, from trends to tools.
You can combine technical knowledge with the creative instinct to come up with original solutions across digital channels
You are brand obsessed and driven by res