Trade Marketing Specialist Consumer Retail

**Trade Marketing Specialist Consumer Retail**:
**POSITION SNAPSHOT**:

- JobReq ID: 54295
- Type of work: Hybrid
- Type of contract: Open-ended/permanent
- Full/Part Time: Full time
- Location: Vimercate (MB), IT

**ABOUT US**:
Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

**ABOUT THE ROLE**:
**Job Purpose**

The Trade Marketing Specialist - Retail Consumer Italy plays a key role in the execution of Trade Marketing plans for the Retail Consumer channel in Italy. The position contributes to sell-in and sell-out promotional activities, strengthens brand visibility at POS, and ensures the localization of sales enablement assets and digital tools.

You will also coordinate customer incentive trips and client events, ensuring flawless execution and high customer engagement, while working closely with Sales, Marketing, Operations, and external service providers to deliver impactful initiatives.

**Responsibilities**:
1. Implementation of Trade Marketing Plans
- Support the execution of trade marketing initiatives for the Retail Consumer channel
- Contribute to sell-in and sell-out promotional activities
- Ensure consistent communication and alignment with internal and external stakeholders
- Participate in visits to retailers and partners to present trade marketing initiatives

2. Localization of Assets & POS/Digital Materials
- Localize and adapt sales enablement assets and POS/Digital materials for the Italian market
- Ensure brand visibility at POS in line with product priorities
- Support activations, openings, and customer events
- Integrate brand activation tools as sell-in/sell-out levers

3. Integration of Digital Tools
- Support the management and monitoring of digital platforms for sell-in/sell-out activities
- Collect and analyze performance data, highlighting improvement opportunities
- Contribute to the rollout of new features and marketing automation workflows

4. ROI and Effectiveness Measurement
- Provide reporting on quantitative and qualitative objectives, focusing on Retail Consumer products
- You will help ensure that all initiatives deliver measurable value and support business growth

**Education, Master, other certification**:
University degree in Economics, Marketing, or Business Administration

**Experience (years)**:
Minimum 3 years in Trade Marketing, preferably in Automotive or Tyre industry, or in other industries with strong retail and POS dynamics.

**Technical Skills**:
Marketing knowledge, solid expertise in Trade & Channel Marketing activities

Market, channel and end-user understanding

Knowledge of POS trade activities

Digital tools knowledge (B2B/B2C platforms)

Strong communication and presentation skills

Analytical mindset and ROI measurement basics

Proficiency in Microsoft Office (Excel, PowerPoint, Word), with strong focus on reporting and presentation skills

**Soft Skills**:
Collaboration & teamwork

Adaptability and flexibility

Planning & organizing skills

Performance driven attitude

Problem-solving ability

Decision-making ability

Ability to learn

**Languages Skills**:

- [Italian: fluent (written & spoken)
- English: fluent (written & spoken)

**WHAT WE OFFER**:
At Bridgestone, what really matter is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive payment; we will provide you:

- A supportive and engaging onboarding experience to ensure a smooth transition into our team.
- The opportunity to develop and grow, through training and regular mentorship.
- Corporate Social Responsibility activities.
- A truly global, dynamic and challenging work environment.
- Agility and work/life effectiveness and your long-term well-being.
- A diverse and inclusive team.

We are committed to create an even more inclusive culture that advances equity, embraces individuality, and helps our increasingly diverse teammates, customers, and communities thrive, by providing equal opportunities in employment. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate on grounds of gender, marital status, race, ethn