Trade Marketing Hospitality

Our Company

Technogym inspires 50 million daily users to work out utilizing our innovative & engaging physical activity solutions.

By promoting the Wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,400 employees in 14 Branches, reaching more than 100 countries, 8 editions of the Olympic Games - from Sydney 2000 to Tokyo 2020.
To pursue our mission and continue our success, we are looking for team players with strong relationship skills and an international approach, who are eager to invest their energy into building dreams. If you naturally fit in with our culture by practicing sport and living a healthy lifestyle and are forward-thinking, always proactive and digital savvy, you have the right spirit to join Technogym

About the Role

We are looking for an enthusiastic and results-driven Trade Marketing Hospitality & Residential who will be in charge of creating, planning, and executing trade strategies on a global scale to support the successful delivery of all integrated campaigns and marketing initiatives.

**Responsibilities**:
Define and implement the Hospitality & Residential Marketing Segment plan based on HQ Priorities and Strategy

Responsible for the definition and implementation of the Go-to-Market activities for the assigned segments and for specific offerings (hardware, service, digital, content) by working together with the Product Marketing team and Communication Marketing team.

Together with other departments, the Hospitality & Residential Marketing Segment is responsible to lead the process and the execution of the marketing activities in all channels, on and offline. Together with the other departments (Sales teams, GSN, Product Marketing, CRM) is responsible for the definition and the local execution of commercial initiatives in accordance with HQ and country priorities.

Monitor the ROI of the segment marketing investment.

Responsible for the Leads generation of the assigned sources such as Tradeshow, Events, and Partners

Together with the Marketing Communication team and in accordance with the global editorial calendar, is responsible for the communication of relevant content for the specific audience through the newsletter, social media, and direct mailing.

With the goal to create the ultimate consumer experience, the Hospitality & Residential Marketing Segment supports all the stakeholders and customers to implement the ultimate consumer experience in all touch points (sellout materials, marketing support, etc)

Collaborate and support the Country marketing manager to organize and execute the defined marketing activities to reach the expected results in terms of Leads, Proposals, and Orders by guaranteeing the correct Brand positioning.

Responsible for the management and organization of Technogym events dedicated to the Hospitality & Residential Segment and of the participation in Tradeshow, Conference, and Events of the assigned segment.

Working together with the CRM team in order to guarantee the effectiveness of marketing activities.

**Requirements**:
5-8 years of experience in Trade Marketing or time spent in the field of marketing/communication
3 years of experience in the H&R segment (Hotels, Cruises, Residential, etc..)
Bachelor's or Master's degree, preferably in Marketing
Marketing and market analysis skills
Strong Knowledge of CRM (preferably Salesforce)
Project Management and problem-solving
Sell out tools & merchandising
Ability to create and cultivate a network
Project Management
Presentation & Communication Skills
Digital Marketing

Passion for sports, enthusiasm, humility, pro-activity, and ethics complete the desired profile

Technogym is an Equal Opportunity Employer

Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true