Brand Leader Lung

Are you passionate about marketing? Do you want to make a significant impact in a company that transforms scientific ideas into life-changing medicines? If so, AstraZeneca could be your next career destination At AstraZeneca, we believe in the potential of our people and strive to develop you beyond your expectations. We harness your skills and passion, supporting you to achieve remarkable outcomes no matter where you begin with us.

Welcome to **MIND (Milan)**, one of over 400 sites at AstraZeneca, where creating a comfortable and inclusive environment is a top priority. Over the past 15 years, AstraZeneca has built a promising Oncology pipeline, redefining cancer treatment in areas such as breast, ovarian, lung, and hematological cancers.

As **Brand Leader Oncology Lung**, you will manage marketing tasks for the Therapeutic Area, playing a pivotal role in leveraging our scientific capabilities to positively impact patients' lives.

**ACCOUNTABILITIES**

In this role, you will report to the Head of Marketing Lung and be responsible for developing and implementing brand strategy and marketing plans. You will analyze market segments, identify growth drivers, opportunities, and risks, and determine distribution channel solutions, including digital and social media. Your responsibilities will include:

- Defining marketing strategy through cross-functional Tumour strategy plan processes in line with company objectives and compliance.
- Leading cross-functional teams to ensure effective implementation and monitoring of brand plan actions.
- Collaborating with business analysts to analyze market data and identify key segment drivers.
- Building and updating APEX files for cost control.
- Providing promotions, public relations, and advertising for assigned brands/products.
- Supporting and engaging with Field Force.
- Participating in training development for field/customer service personnel on brand information.
- Working closely with sales leaders to identify opportunities/issues.
- Coordinating cross-functional teams to achieve annual brand plans.
- Ensuring high corporate image within the scientific community.
- Maintaining relationships with KEEs and HQ for global strategy and projects.
- Managing activities and account relationships according to company values and guidelines.

**ESSENTIAL SKILLS/EXPERIENCE**
- Business or Scientific Degree
- At least 5 years of marketing experience
- Experience in Oncology as a therapeutic area
- Understanding of commercial strategy, methodologies, and tools (customer profiling and segmentation, market research techniques including patient journey mapping, competitive intelligence resources)
- Experience with product launches or in-depth knowledge of pharmaceutical life cycle management
- Ability to engage and collaborate with complex cross-functional working groups and teams
- Demonstrated strong ability to build and nurture relationships with Customers
- Experience of engaging with and leveraging insights from external customers e.g. KEE's, prescribers, patients and payers
- Strong communication skills and leadership
- Digital literacy and omnichannel strategy capabilities
- Successful record of creating and deploying digital content & channels (omnichannel and digital marketing skills)
- Strong project management skills
- Comfort operating in a highly regulated environment and industry
- International experience or having worked or studied abroad
- Proficiency in English and Italian

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

AstraZeneca offers an environment where innovation thrives. Our commitment to delivering transformative medicines is driven by our entrepreneurial spirit and collaborative culture. We empower our teams to take initiative, embrace challenges, and make impactful decisions. With a focus on commercial excellence, we are advancing science to redefine cancer treatment. Our growing pipeline presents exciting opportunities to lead in the Oncology space, making a meaningful difference for patients worldwide.