Product Marketing Manager

Created in Lyon in 2016 by three French entrepreneurs, Agicap is one of the fastest scale-ups in Europe, with over 8000 customers, 550 employees and fast revenue growth (7x between 2021 and 2024). Agicap is part of the FT120, rewarding the most promising startups in France.

Agicap allows CEOs and Finance teams of SMBs and Mid-Market companies to efficiently manage and forecast their cash flow, pay their suppliers and get paid.

Cash is King, and Agicap fundamentally reshapes the way companies manage one of their greatest pain points.

Our ambition is to become the global financial management solution for SMEs and Mid-Market companies worldwide.

We have raised €145M since our creation, with prestigious VC funds including AVP, Greenoaks, Partech and BlackFin, with a last round in November 2024.

These additional resources further fuel our product innovation, allowing us to grow significantly the team by welcoming new talents and accelerating our international expansion across Europe. We are now over 500 people.

We believe our success comes from our highly passionate and dedicated teams, committed to building a company where people can grow and build their careers. We are constantly looking for great talents, aiming for excellence and ready to join our ambitious adventure

**Reporting directly to the Head of Product Marketing** (who reports to the VP of Product), you will play a key role in Agicap’s journey to exceed **€100M in ARR** over the coming years.

You will oversee a **multi-country scope** (France, DACH, Italy, UK, Spain).
- **️ Main Missions**:

- Go-to-Market Strategy:
- Design, structure, and execute **go-to-market strategies**.- Work closely with local teams to ensure **successful product launches**.
- Performance Tracking:
- Set **equipment and activation goals** for key products.- Monitor performance and recommend **corrective actions** in case of deviations.
- Positioning & Messaging:
- Define **clear and differentiated product positioning**.- Ensure **message consistency** across all channels (marketing, sales, etc.).

**Key Enablers for Success**:
- ** Stakeholder Alignment**: Align key stakeholders on strategic goals and performance indicators.
- ** Product Influence**: Collaborate with Product Managers to challenge and influence the roadmap using feedback from Sales and Customer Success.
- ** Market Insight**: Develop a deep understanding of market trends and the competitive landscape.

**Additional Responsibilities**:
- ** Sales & CS Enablement**: Equip the teams with relevant materials (pitch decks, battle cards, etc.).
- ** Lead Optimization**: Work with Marketing and Sales teams to **optimize lead acquisition and conversion**, suggesting impactful content marketing initiatives.
- ** Pricing Strategy**: Contribute to defining relevant pricing models based on market insights and business goals.

**What we are looking for**:
- **Background**- +3 years of experience, ideally in a SaaS scale-up or in Finance consulting firm- Master's degree in a business or engineering school
- **Hard Skills**Strong analytical skills**, with the ability to provide actionable recommendations and contribute to their execution**Proficiency in data analysis** & modeling to extract insights and forecast performance**Excellent written and verbal communication skills**, with high attention to detail- Strong **expertise in positioning & messaging**, with ability to craft compelling value propositions**Solid project management skills**: planning, execution, stakeholder alignment**Good understanding of Finance;** advanced knowledge is a plus- Familiarity with **AI tools** for Product Marketing use cases would be** a plus**
- **Soft Skills**- A strong interest in the financial challenges of SMBs and mid-market companies- Ideally extensive knowledge of the B2B SaaS ecosystem- Performance-driven and metrics-focused approach- Entrepreneurial mindset and strong ownership of projects- Proactive, self-starter attitude, comfortable with experimentation- Challenger mindset: able to question and optimize processes and priorities- Ability to multitask and adapt in a fast-paced environment- Curiosity and commitment to continuous learning and self-development

**What we offer**:
- Attractive salary package (fixed + variable)
- Restaurant tickets
- Amazing new offices in the center of the city
- Team buildings and challenges
- Best time to join in terms of growth potential
- Fast learning environment, entrepreneurship and team spirit
- An incredible team of ambitious entrepreneurs
- **Hiring Process**:

- Initial interview with Maria, Talent Acquisition (30-minute introduction call)
- 1st round with Charlotte May, Head of Product Marketing (30-minute introduction call)
- 2nd round with Charlotte May again (45-minute live case study)
- 3rd round with Maik, Product Marketing Manager : (45-minute live case study)
- Final step at our offices: a tour of the workplace, a chance to meet part of the team, and an interview with Etienne