Digital Advertising Lead

New behavioral models, heterogeneous purchasing processes, extraordinary volumes of available information, and the pervasive affirmation of advanced digital technologies have transformed **Retail** into an unprecedented **space of interaction**. At **RETEX**, we fully oversee this space, promoting a **"disruptive" vision of Retail**:a multichannel experience** that impacts the brand-consumer relationship and the entire community. Retail generates value, whether we are talking about physical stores or eCommerce. Retex’s primary objective is to **redefine the meaning of Retail**, looking beyond logistics, transactions, and points of sale to the dynamics that occur at every moment of the journey when contact is made and a relationship is established between the brand and the consumer. At Retex S.p.A. Società Benefit, we **encourage changes**, innovate processes, and **break down cultural barriers** before technological ones. Understanding the Retail business means comprehending the cognitive processes underlying purchasing behaviors, being able to read social and market changes, and relating them to ideas, paths, and technologies capable of offering value to clients and users. Building the future of Retail is the goal that constantly guides our actions. Our Retail world focuses mainly on **three industries**: **Fashion & Luxury, Consumer Retail & Food Service, Direct to Consumer** Retex’s industries intersect with its **practices**: - Tech - Digital & Business Performance - Marketing & Communication - Service Operations **Position**: We have an exciting opportunity to join the advertising team in Witailer, the marketplace optimization and data analytics brand of Retex, as a **Digital Advertising Lead**. If you’re comfortable working in a fast-paced environment and are driven by achieving ambitious results, this is the right role and place for you. As a Digital Advertising Lead, you will support our clients in maximizing revenue while optimizing ROI on advertising investments. **The Role You Will Play**: - ** Advertising Strategy Development**: You will define the advertising strategy for clients, focusing on both paid search and display (programmatic) advertising. From keyword and product research to campaign creation on the Amazon Advertising platform, you will implement strategies that drive performance. - ** Campaign Management**: You will actively manage pay-per-click/search and display (programmatic) campaigns. Your role includes executing and optimizing these campaigns to improve clients' ROAS, clickthrough rates, conversion rates, search ranking, discoverability, and visibility on the Amazon shelf. - ** Performance Analysis**: You will analyze and monitor campaign performance against objectives, providing recommendations and insights to exceed client expectations. Staying abreast of new Amazon Advertising feature releases, you will decide how best to integrate them into current client strategies to deliver further value. - ** Budget Management**: You will manage advertising budgets and forecast key metrics such as sales growth and ROAS, ensuring that investments are optimized for maximum return. - ** Collaborative Spirit**: Our work culture is friendly and collaborative. As part of our team, you will value the opinion of each member and contribute to shaping the company, processes, and direction. You may not have all of these, but we believe you would excel in this role with these characteristics - ** Educational and Professional Mastery**: A Bachelor's degree, along with approximately 4 years of experience in advertising, marketing, or e-commerce, will provide a solid foundation for the tasks at hand. Direct experience in Digital Advertising, campaign monitoring, optimization, and data analysis is a strong plus. - ** Technical Fluency**: Proven use of Excel (Pivot Table and complex analysis), PowerPoint, and Google apps is essential. Previous experience with Display Advertising and PPC is preferred. - ** Interpersonal Savvy**: As a team player with a strong willingness to cooperate and bring value to the project, your excellent communication skills will enable you to collaborate effectively with various stakeholders, ensuring that advertising insights are shared and understood across the organization. - ** Initiative and Organization**: With strong attention to detail, proactivity, and motivation for achieving results, you will thrive in our dynamic environment, managing multiple tasks with precision and efficiency. - ** Linguistic Agility**: Fluency in English and Italian is required to contribute to our international culture and diverse workplace.