Retail Marketing Manager

Retail Marketing Manager (Maternity Cover)
- Fidenza, IT, 43036
- Full Time
- Retail Marketing Manager¦ Fidenza Village ¦ Maternity cover Full Time Contract
- The role reports into the local Marketing Operations Director and is based in Fidenza Village. It is offered on a maternity cover full-time contract.
- As Retail Marketing Manager for Fidenza Village, you will be responsible for executing the retail marketing strategy for the Village. You will build and maintain close work relationships with brands to foster the collaboration on marketing activations. You will also monitor the marketing activations to ensure that they are planned and delivered in high quality and compile reports to analyse the performance of each project accordingly.

**What you will be doing**
- The key responsibilities of this role will include the following
- Be responsible for the planning and execution of retail marketing strategy for the Village
- Build and maintain close work relationships with Brands to enhance the brands’ positioning of the Village
- Stay up to date with the knowledge of brands, products and retail marketing events.
- Identify key trends that are related to the communications that brands create on their own channels to be aligned and up to date
- Scout brand-new opportunities with brands to drive awareness and make Fidenza Village relevant for potential new brand partners
- Map competitors’ landscape to check the market and its evolution
- Develop 360° retail marketing plans to achieve the financial goals, bringing together in Village experience and brand activation moments, including new brand openings
- Plan the retail marketing commercial activations adopting the _Product Newness Moment_ approach to reinforce our unique proposition
- Manage the retail marketing activations from end to end and ensure that they are at high quality; conduct after action reviews after each activation

**What makes you special**

Every colleague is an entrepreneur at heart and this drives our organisational culture, which values invention, innovation and risk taking. To be successful with us, you’ll have:

- We are looking for an individual who can display the following experience and skills:

- Degree education or equivalent qualifications with a focus on Marketing is preferrable
- Experience in Marketing ideally in the luxury/retail sector
- Proven track record on successful execution of marketing strategy to drive the agreed KPIs
- Computer literate and high proficiency in Microsoft Office
- Strong understanding on different audiences and customer behaviors
- Excellent interpersonal and communication skills
- Strong presentation skills with the ability to get the buy in
- Excellent project management skills with the ability to both plan and execute multiple projects simultaneously
- Good organization and prioritization skills
- Fluent in English and local Village language, any other European language would be beneficial

**There’s no one quite like us**

The Bicester Collection are the worlds’ leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 12 Villages in Europe, China and United States as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.

Our Vision is to be the best shopping destination in the world.

Our Mission is to make the lives of others better including our brands, our guests, our people and our communities.

Our Brand Promise is to offer something extraordinary every day.

Our Five Values are the glue that bind us together and allows us to lead ahead:

- Authenticity - Always do the right thing
- Innovation - Think outside of the box
- Passion - Do what you love and love what you do
- Critical Thinking - Challenge the obvious
- Vision - Be mission driven always

**Why we’re exceptional**

The key to our success is the quality and commitment of our people. In return for your hard work and commitment to our values, you’ll receive a generous salary and we’ll also reward you through our Feel Good Programme which offers the following benefits:

- **Lifestyle** - Our Lifestyle benefits include life assurance, leisure travel insurance, a discounted shopping portal, discounts across our Villages and a referral bonus.
- **Physical**:

- Our Physical health benefits include private medical cover and flu vaccinations.
- **Mental** - Our Mental health benefits include support from trained mental health 'first aiders' from across the business, and free access to Headspace.
- **Social**:

- Our social programme is designed to help us connect and, most importantly, have fun Benefits include summer parties, outdoor team activities, time away from the office to enjoy special occasions such as birthdays, getting married, moving house and, of course, taking a well-deserve