Global Brand Director

**Meaningful Work From Day One**

The Global Brand Director, Gins & Diplomatic is the chief steward of Brown-Forman’s Gin and Rum brands and their short
- and long-term performance measured by market share, revenue and earnings growth, as well as the continuous strengthening and growth of the consumer franchise. This global leadership position is a key contributor on the Global Marketing Leadership Team, partners closely with key internal and external stakeholders, senior commercial leaders, distillery leadership teams, R&D, and members of the B-F Executive Leadership Team.

**What You Can Expect**
- Enterprise leader in the development and deployment of the Gin and Rum portfolio’s global growth strategy. This responsibility requires continuous assessment and evolution of the current state of the four primary strategic pillars - Portfolio, Geography/Channel, Organization and Investment - and their role in delivering the strategic ambitions set for these categories.
- Lead and develop a team of 7 cross functional employees including global advocacy, brand ambassador, PR Manager and global brand managers
- Responsible for the development of all global creative assets and programs and the management of the associated agencies of record.
- Responsible for the development of all key Gin and Rum brands’ strategies including portfolio, advertising, experiential, visual assets guide, and other associated support materials.
- Responsible for the protection of the Intellectual Property (IP) and reputation of the relevant trademarks
- Responsible for the brand and product innovation initiatives defined by the portfolio strategies and governed by the Stage and Gate process and BFC authorization guidelines.
- Responsible for leading the brand-specific component of the Gin and Diplomatic Rum Supply and Demand Planning process.
- Primary contact at the global level for our Gin and Diplomatico rum partners.
- As a member of the Global Marketing Leadership Team, this role has joint responsibility on the leadership of our process of continuous strengthening of Brown Forman’s overall marketing capabilities and the development of marketing talent around the world.

**What You Bring to the Table**
- A minimum of 12 years of consumer goods marketing experience working across disciplines, setting global strategy for world class brands and building consumer franchises that experience world-class growth
- Demonstrated success managing marketing budgets and teams
- Demonstrated experience successfully influencing and partnering with stakeholders across all levels of a multinational organization
- Strong business and financial acumen with a track record of success delivering results, managing resources with agility and making enterprise-level decisions
- Expert understanding of marketing principles and brand growth strategy and a demonstrated record of success communicating these principles and strategies with clarity to drive adoption and execution
- Global creative and media agency management experience
- Demonstrated strategic leadership across a range of marketing disciplines
- Demonstrated leadership of large-scale innovation and change management projects and initiatives
- Demonstrated record of success inspiring brand teams to implement creative vision

**What Makes You Unique**
- Beverage alcohol and luxury goods experience is highly preferred
- Experience leading premium Gin and Rum brands is also preferred

**Who We Are**

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

**What We Offer**

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
- \#ginmare_

Business Area: Global Marketing

Function: Marketing

City:
London

State:
Country: GBR

Req ID: JR-00008315