Director of Media

What if your next playground was transforming a massive Personal Brand ecosystem into a global, iconic Company Brand? What about challenging** the status quo** of an entire industry and building a brand you can be proud of, and that will help millions of people? Then you’ll love this. We’re not looking for a "Social Media Manager" to follow a calendar. We’re looking for a **Director of Media (Brand & Content).** Someone who understands that to win today, you don't just need "content", you need a **Movement**. You will have the freedom to propose bold, unconventional concepts and the resources to bring them to life immediately. We need a strategist like you who will bridge the gap between David Laroche’s personal influence and Paradox’s institutional power. **A Brand Architect**, capable of orchestrating a complex dual-strategy: scaling a personal brand while simultaneously building a standalone Company Brand that outlasts its founder. **A Creative Disruptor**, you hate "best practices" because they lead to average results. You constantly hunt for the "Purple Cow", the angle, the format, or the story that no one else is daring to tell. **A "Doer" with Taste**, you don't just float ideas in a meeting room. You script them, you drive them, and you ship them. This is a full-time position, carried out remotely or from our beautiful offices in Dubaï or Lisbon. French and English fluency is required. **About Paradox**: **WHAT WE DO**: At Paradox, we are convinced that greatness is trainable. **That’s why**we want to empower people at scale, by leveraging cutting edge technologies like AI, and crafting user experiences with outstanding aesthetics. We do that by merging: - **Human Intelligence**(coaches, peers, and mentors) - **Structured Intelligence** (protocols, mental models, rituals), - **Technological Intelligence** (AI personalization, feedback loops, adaptive journeys) To create one seamless ecosystem**:Paradox OS**. **OUR BELIEFS**: We believe self-help is broken. Most learning platforms are used the same way : consuming generic theories, getting quick highs, ending with no real change. At **Paradox**, we believe people deserve more. More than content. More than motivation. They deserve a **system that knows them**, one that adapts, challenges, and grows with them. We believe that **every human learns differently**, and that technology can do more than entertain or save time. It can **translate insight into transformation**, through **AI personalization, lean experimentation, and deep psychological understanding**. Because learning shouldn’t just make you feel inspired for a day, it should **change how you live, think, and create.** **OUR VISION**: At Paradox, we want to re-invent how people grow. We do not build another course or coaching app but the Operating System for Greatness. Founded by David Laroche, a creator followed by over 2 million people and known for his interviews with icons like Tony Parker, Mike Horn, Richard Branson, and Gad Elmaleh, Paradox aims to build something that will live beyond any individual (including its founder), for decades to come. Our ambition is to compete with players like Mindvalley (150M ARR), but with a sharper vision, grounded protocols for achievers, people who want more for their life, refusing mediocrity. To do that, we bring together designers, tech, coaches, and filmmakers to create learning experiences that are cinematic, precise, and effective. We move fast, aim high, and hold ourselves to the standards of Apple, Spotify, and MasterClass. No fluff, focused on meaningful impact. While others hide their numbers, we want to let our results speak loudly for us. Get obsessed with transforming our clients’ lives and let those transformations _be our_ marketing. **And that’s where you come in.** **YOUR MISSION**: **Transform a "Personal Brand" into a "Top-Tier Media".** You lead the Content Factory not by administrative management, but by creative authority. Your goal is to produce content that is so good, unique, and aligned with our values that it makes our competitors look outdated. **YOUR 4 MAJOR RESPONSIBILITIES**: **1. Architect the "Dual-Brand" Strategy** - Build a symbiotic strategy where **David Laroche’s personal brand** and **Paradox’s company brand** reinforce each other without cannibalization. - Propose radical new formats (documentaries, reality shows, conceptual shorts) that shatter the boring codes of the "Self-Help" industry. - Define distinct, sharp editorial lines for each platform: Depth & Search for YouTube, Aesthetic & Vibe for Instagram, and Authority & Authenticity for LinkedIn. **2. Radical Concepting & End-to-End Delivery** - Take responsibility for the entire production chain by writing the hooks, storyboarding the narrative, and ensuring the final cut matches the vision. - Deliver what you pitch: if your concept requires a specific motion designer, a drone operator, or a niche expert, **you find them, hire th