Digital Marketing
6 giorni fa
**Digital Marketing & Analytics Manager**:
Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.
The Digital Marketing & Analytics Manager will work in the HQ eCommerce team to define and manage the digital marketing strategy. She/He will translate business questions into actionable insights providing analysis and identifying opportunities on sales performance by Country/market, user behaviours, digital campaigns, business initiatives and promotions, acquisition and traffic, and conversion rate optimization.
Key Responsibilities:
- Develop the digital marketing strategy, define the yearly investment and plan the budget across all digital channels, including paid search, affiliation, and retargeting based on the business target
- Work closely with the region’s team to create an integrated digital strategy, supporting local needs to seize further opportunities
- Lead and manage external agencies and communicate regularly with all relevant stakeholders
- Oversee the SEO strategy optimization
- Work closely with the communication team to define a full-funnel strategy and with merchandising team on key products strategy
- Set and constantly monitor digital marketing KPIs, sharing clear insights on optimization and opportunities with a proactive attitude
- Plan and supervise digital marketing activities in collaboration with marketplace key-accounts
- Create and maintain dashboards and distribute/automatize weekly, monthly, and quarterly reports for relevant stakeholders to monitor and provide insights about traffic and performances
- Develop ad hoc analysis focusing on behaviours, acquisitions, user experience, and conversion to deliver insights and drive decision
- Work with the digital merchandising team to identify product/merchandising opportunities and track product/categories performances
- Work with the UX team to provide insight into user behaviour and identify opportunities for conversion optimization
Qualifications:
- 5+ years of experience in digital marketing and digital analytics
- Knowledge and proven expertise in the strategic approach to main digital marketing channels
- Budget planning and management
- Good knowledge of web analytics tools (Adobe Analytics is a plus)
- Advanced Excel skills
- Fluent in English
LI-AR #DSL #LI-Hybrid
- Location: Breganze, IT- Employment Type: Full time- Function: Retail- Seniority: Professional
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