H&m Digital Communication Specialist

Company Description
H&M is a fashion brand, offering the latest styles and inspiration for all — always. Customers will find everything from fashion pieces and unique designer collaborations to affordable wardrobe essentials, complete-the-look accessories and motivational workout wear. All seasons, all styles, all welcome But H&M is more than just fashion. With price, quality and sustainability deeply rooted in its DNA, H&M is not only a possibility for everyone to explore their personal style, but it also offers a chance to create a more sustainable fashion future.

When you start a career with us, there’s no limit to where it can take you. We will trust you with great responsibility from the start, encourage an entrepreneurial spirit and reward a passionate mindset. Welcome to a dynamic workplace where you contribute by being yourself.

**Job Description**:
Do you have passion for fashion, customers and digital?

Do you want to pursue a career in a global organization where you will get great responsibility from the day one?

We are looking for a driven **Digital Communication Specialist** to join our Comm&Press Team.
You will focus on building brand awareness on all social media channels, on strengthening H&M’s owned digital channels while driving selling.

You will report to the Communication Manager Italy, but work closely with Marketing Manager and as well as the sales team.

Qualifications**
Responsibilities**:

- Structure, strengthen and grow a fashion influencer program for the Brand in Italy through ongoing relationships.
- Program and deploy influencer projects following Global Guidelines in close coordination with marketing team.
- Coordinate, set and drive influencers collaborations from initial brief to final execution autonomously with right coordination with all members of Comm&Press and Marketing team.
- Report on insights from projects monitoring and alert appropriate parties on threats or opportunities in user generated content.
- Engage with influencers to build and foster relationships with fans of the brand in close coordination with social media responsible.
- Develop Content Strategy across social media channels in close collaboration with social media responsible.
- Continually develop best practices and ways to test new initiatives based off internal metrics and social media reporting.
- Continually scouting new talents and new collaborations.
- Manage fashion influencers budget efficiently.
- Attend meetings and work closely with Commercial Group to stay on top of current news and in-store trends/activities.
**Competences**
- Extremely detail oriented and organized.
- Fashion industry and/or retail experience with fashion Influencers management.
- Knowledge of social analytics and listening tools.
- Good English level written and spoken.
- Able to work independently and be self-motivated while still working within a team, environment and fostering a strong team collaboration.
- Ability to think and work strategically, able to plan ahead and foresee opportunities.
- Strong organizational and time management skills - ability to multitask and cope with a high workload.
- Excellent verbal and written communication skills.
- Availability to travel as needed.
- Proven ability to set and meet strict deadlines, maintain timelines and calendars.
- Exceptional communication skills; ability to communicate in both long form and short form (140 characters or less).
- Strong brand ambassador.
- Creative.
- Computer skills, including Microsoft Word, Excel, PowerPoint, and Outlook, Adobe Creative Suite.
- Photoshop knowledge preferred.
**Budget and KPIs**
- Plan and forecast budgets for projects and sign off with Communications
- Review and process invoices associated to projects.
- Set, follow up and report on KPIs and objectives connected to project responsibility.
**Education, Experience & additional skills**:

- Bachelor’s Degree in business, marketing or communication field
- 3+ years of experience in communication-related role, creative/digital agencies or fashion industry
- Experience in digital and in all relevant social media channels
- Proven ability in writing and editing
- Event management skills and experience.
- Great interpersonal and networking skills.
- Good contacts and relationships with relevant print, digital and social media contacts/ influencers.
- Good knowledge of the media market for fashion, business and sustainability.

Additional Information**
WE OFFER YOU**
- Permanent contract
- Salary level according your experience “CCNL Commercio”
- H&M benefit:

- Ticket restaurant
- H&M global discount
- H&M incentive program
- Health insurance
**HOW TO APPLY**
- Your CV & a Cover Letter